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How B2B Brands Can Win with E-Commerce with Jason Greenwood
Jason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some fire anecdotes too).Timestamps:
00:00 – Intro to Jason Greenwood
01:09 – How he stumbled into e-commerce in 1999
03:27 – Why he doubled down on B2B instead of B2C
07:03 – The biggest pain points B2B companies face going digital
14:18 – Why sales teams resist e-commerce—and how to win them over
19:30 – How Jason pitches digital to skeptical sales reps
24:40 – Existing vs. new revenue opportunities with e-commerce
31:21 – When Jason doesn’t recommend e-commerce
36:25 – Wildly niche businesses (like packaging for NASA)
37:17 – Who Jason works with and how he helps
View all episodes
By StubGroupJason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some fire anecdotes too).Timestamps:
00:00 – Intro to Jason Greenwood
01:09 – How he stumbled into e-commerce in 1999
03:27 – Why he doubled down on B2B instead of B2C
07:03 – The biggest pain points B2B companies face going digital
14:18 – Why sales teams resist e-commerce—and how to win them over
19:30 – How Jason pitches digital to skeptical sales reps
24:40 – Existing vs. new revenue opportunities with e-commerce
31:21 – When Jason doesn’t recommend e-commerce
36:25 – Wildly niche businesses (like packaging for NASA)
37:17 – Who Jason works with and how he helps