In this episode of the Inspectations Podcast, host Justin Starbird sits down with Pat Longworth, Managing Partner of the Kodiak Group and founder of SalesOptyx, for an in-depth conversation on how B2B companies can thrive in the face of change. Pat shares how his team helps businesses navigate transformations, such as mergers and acquisitions, with custom sales playbooks, outcome-based strategies, and AI-driven tools.

They dive into the importance of replicating top performers, building business cases to close deals, and leveraging data for more thoughtful decision-making. Plus, hear how "boring industries" are embracing AI to drive productivity, and why a human-first approach to sales still wins the day.

If you're leading a B2B company through uncertain times, you won't want to miss Pat's insights on turning complexity into growth opportunities.

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