After 47 episodes of inspiring conversations, business insights, and meaningful relationships, we’re closing the book on The Inspectations Podcast,and opening a bold new one with The TAGline Podcast.

Originally created to help people “inspect what they expect,” Inspectations became a proving ground for new ideas, tools, and strategies that shaped The Aebli Group’s evolution. It gave us the space to talk with friends, clients, and industry leaders while cementing our business model and voice.

But as we grew, so did our audience and direction. It became clear that our original branding no longer fit. We needed a platform that reflected where we are and who we serve today.

That’s why we’re excited to introduce The TAGline Podcast, powered by The Aebli Group. Built for B2B leaders, this next chapter is focused on sharing real-world success stories, actionable marketing insights, and lessons learned—the hard way and the smart way. We believe human-to-human marketing is still at the core of business growth, and transparency, expectation-setting, and brand clarity are what separate good from great.

Thank you for being part of the journey. We’re just getting started.

🎧 Learn more at aebligroup.com🔗 Connect with us on LinkedIn📬 Subscribe to the TAGLine Newsletter for weekly insights

In this episode of The Inspectations Podcast, host Justin Starbird sits down with Hiten Sonpal, CEO of RISE Robotics, to talk about momentum, innovation, and building a movement.

From smashing crowdfunding goals to reimagining heavy machinery, RISE Robotics is doing more than building tech; they’re electrifying an industry.

Tune in to hear:

💸 How RISE Robotics raised over $2 million through retail crowdfunding

🚜 Why their tech is replacing traditional hydraulics in heavy equipment

👥 How customers are becoming advocates and investors

🧠 Hiten's leadership approach during rapid growth and big bets

🚀 What’s next for RISE in product launches and partnerships

If you’re into innovation, entrepreneurship, or just want to hear how a robotics company is reshaping the future, this one’s for you.

🎧 Hit play to hear how RISE Robotics is redefining motion, transforming heavy machinery with clean, electric actuators, and reshaping the future of industrial innovation.

In this episode of The Inspectations Podcast, host Justin Starbird sits down with Bob Spurlock, founder of The Spurlock Group and Cerveza Bros. Bob shares his journey from working at Dunn & Bradstreet to launching his own successful M&A consultancy, helping business owners navigate the complex process of selling their companies.

They dive into what buyers are looking for today, the importance of clean financials, and the often-overlooked reality of business valuation. Bob also opens up about his philanthropic efforts through the MCHS Alumni and Friends Scholarship Foundation and his entrepreneurial passion project, Cerveza Brothers.

Whether you're a business owner considering a sale or simply looking for insights on building lasting impact through business, this episode offers a candid and inspiring conversation you won’t want to miss.

In this episode of the Inspectations Podcast, host Justin Starbird sits down with Pat Longworth, Managing Partner of the Kodiak Group and founder of SalesOptyx, for an in-depth conversation on how B2B companies can thrive in the face of change. Pat shares how his team helps businesses navigate transformations, such as mergers and acquisitions, with custom sales playbooks, outcome-based strategies, and AI-driven tools.

They dive into the importance of replicating top performers, building business cases to close deals, and leveraging data for more thoughtful decision-making. Plus, hear how "boring industries" are embracing AI to drive productivity, and why a human-first approach to sales still wins the day.

If you're leading a B2B company through uncertain times, you won't want to miss Pat's insights on turning complexity into growth opportunities.

Listen Now!

In this episode of the Inspectations podcast, host Justin Starbird sits down with Hiten Sonpal, President of RISE Robotics, to dive deep into the revolutionary potential of fluid-free actuation technology. Together, they explore how RISE’s breakthrough actuator system is reshaping the landscape of heavy machinery—making it cleaner, more efficient, and ultimately more sustainable.

Hiten breaks down how traditional hydraulics, long relied upon in construction, logistics, and defense industries, are becoming a bottleneck in the global push toward electrification. Enter RISE: with a 75% efficient system that captures energy during movement and transforms it into reusable power, they’re not just replacing hydraulics—they’re redefining what's possible!

The conversation highlights how RISE actuators—featuring built-in diagnostics, natural shock load handling, and compliance-friendly components—are a game-changer for OEMs and end users alike. From ports on the U.S. coasts to mining operations in Australia, the demand for zero-emission solutions is growing, and RISE is primed to deliver.

Hiten also gives listeners a glimpse into the company’s momentum, from a top-performing Wefunder campaign to the upcoming launch of a new developer kit and the highly anticipated liftgate pilot. Most exciting of all? RISE’s mission to reduce costs, boost productivity, and leave the world a cleaner, wealthier place through smarter engineering.

Whether you’re an industry insider, investor, or sustainability enthusiast, this episode is a must-listen for anyone interested in the future of heavy machinery and the electrification revolution.

Most people think of Mailchimp as just another email tool, right? But what if we told you it's secretly one of the most powerful—and underrated—weapons in B2B marketing?

In this episode of the Inspectations podcast, host Justin Starbird, CEO of The Aebli Group, sits down with Mailchimp’s own William Howard, Partner Development Associate, to reveal how businesses can stop sending generic emails and start driving real results with smarter, more strategic campaigns.

If your emails feel like they're just vanishing into the ether, or if your marketing automation seems more complicated than it should be, then this episode is exactly what you need.

We’re tackling the big questions, like:

❓ How can B2B companies use Mailchimp beyond just sending newsletters?
❓ What automation hacks can nurture leads without annoying them?
❓ How does Mailchimp measure up against pricey platforms like HubSpot and Salesforce?

And that’s not all—we’ll share actionable strategies to help you unlock Mailchimp’s full potential for your business without blowing your budget or completely overhauling your entire marketing setup.

Ready to take your B2B email marketing to new heights? Hit play on "Not Your Average Email: How Mailchimp Amplifies Your B2B Strategy" and get the insider tips you need to make it happen!

Selling a business is both an art and a science. While 80% of businesses never sell, what separates the successful deals from the ones that fall through!?

In this episode, Justin Starbird, CEO of The Aebli Group speaks with Eric Gilboord, founder of Sell Your Business 4 More, about what it really takes to sell a company—and sell it well.

Key Takeaways:

📍Why marketing plays a crucial role in finding the right buyer and seller.

📍The criteria that make a business attractive to buyers, from strong leadership teams to stellar customer service.

📍The hidden value drivers owners often overlook, such as intellectual property and operational efficiency.

📍How to ensure a smooth transition, making your business more appealing to investors.

📍The importance of preparing for due diligence and how to avoid last-minute deal collapses.

If you're a business owner considering an exit—or an entrepreneur looking to acquire—this episode is packed with valuable insights to help you navigate the process successfully!

🎧 Tune in now!