Selling a business is both an art and a science. While 80% of businesses never sell, what separates the successful deals from the ones that fall through!?

In this episode, Justin Starbird, CEO of The Aebli Group speaks with Eric Gilboord, founder of Sell Your Business 4 More, about what it really takes to sell a company—and sell it well.

Key Takeaways:

📍Why marketing plays a crucial role in finding the right buyer and seller.

📍The criteria that make a business attractive to buyers, from strong leadership teams to stellar customer service.

📍The hidden value drivers owners often overlook, such as intellectual property and operational efficiency.

📍How to ensure a smooth transition, making your business more appealing to investors.

📍The importance of preparing for due diligence and how to avoid last-minute deal collapses.

If you're a business owner considering an exit—or an entrepreneur looking to acquire—this episode is packed with valuable insights to help you navigate the process successfully!

🎧 Tune in now!