The Australian Hairdressing Council

How becoming a curl specialist can transform your business


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How are these stats: ๐Ÿ˜ฑ

๐Ÿ‘‰ Client retention/rebookings: +90%

๐Ÿ‘‰ Retail sales: +483%

๐Ÿ‘‰ Apprentices: almost full columns



How? Keep listening! ๐Ÿ‘



Today's guest on the AHC podcast series is Jonina Menzies from Maiden Hair in Nowra, on the NSW South Coast. Jonina has very kindly agreed to share her story with our audience, and the reason we asked her on the show is because hers is a great example of pivoting your business model and achieving phenomenal success. ๐Ÿ‘๐Ÿ‘๐Ÿ‘



Jonina has transformed from a business owner trying to find a point of difference that would make her salon stand out from the competition, to now being a curl specialist salon, with her own product range and education company under the brand @yeshairau



She has also developed the โ€˜Curls Made Easyโ€™ routine that has had three key benefits for her business: ๐Ÿ‘‡



๐ŸŒธ Incredibly high client retention and rebooking rates, more than 90%

๐ŸŒธ Retail sales increased by 483%

๐ŸŒธ All junior staff now bring a high amount of revenue into the salon and apprentices are qualifying with almost a full column



Jonina is very passionate about her journey and is happy to chat to other salon owners about how to implement more curl strategies into their businesses and engaging profitable apprentices. If youโ€™d like to learn more about the Yes Hair curly hair products and accessories or in-salon education, you can learn more at: https://yeshair.com.au






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The Australian Hairdressing CouncilBy The AHC


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