Beetronics didn’t just buzz onto the scene—they showed up in beekeeper suits and rewired how pedal brands think about vibe. In this episode, Filipe Pampuri tells the whole wild arc: teenage studio raids in São Paulo, building a home studio so serious they moved mom out of her bedroom, hopping to L.A. to mix at NRG with Jay Baumgardner, mastering at Sterling Sound, touring alongside Papa Roach and P.O.D., and accidentally launching a pedal company that turned into an art project with knobs.

We dig into Beetronics’ visual identity, the leap from hand-painted customs to the signature faceplates, the breakout Royal Jelly moment, and the brand-new BeeBeeDee—an analog delay that nails the classic sound and then goes sideways with lo-fi textures and pitch-shifted octaves. Also: why São Paulo pizza will ruin you for life, what “B” actually stands for, and a reminder that you make the music, not the gear.

The nickname that became Beetronics and the Comic-Con-meets-NAMM launch

DIY beginnings: ADAT mishaps, studio obsession, and learning electronics to keep sessions alive

L.A. chapter: NRG, Sterling Sound, and opening for big rock tours

How a custom “Whoctahell” turned into orders… and then a company

Designing pedals as instruments: art direction, faceplates, and community shout-outs

Deep dive on the BeeBeeDee analog delay: classic tone, lo-fi mode, clever HP/LP tone shaping, and square-wave pitch tricks for “one-guitar, fake-band” madness

Philosophy check: chase inspiration first, gear second

Check out the stuff on their website HERE https://www.beetronicsfx.com/

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