Want to connect more deeply with your audience and build long-term loyalty? Start showing them what happens behind the scenes. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff break down how authentic, behind-the-scenes video content can elevate your brand, build trust, and drive real results - without sacrificing quality or strategy.They share examples from small businesses and major brands alike (yes, even Rolls-Royce), and offer practical ways to leverage this type of content no matter your industry - product or service. You’ll learn when and how to use behind-the-scenes video in your marketing funnel, and how to do it with purpose, even if your resources are limited.If you’ve ever thought, “No one wants to see that,” this episode might change your mind.Learn more about the Brand Storytelling Workshop:https://www.brandstoryworkshop.comNew episodes weekly on YouTube, Spotify, and Apple Podcasts.