Storytelling isn’t just a buzzword, it’s the foundation of powerful marketing. In this episode, Brett and Tyler break down what makes story-driven content so effective, how small businesses can uncover their own stories, and why connecting emotionally with your audience leads to long-term growth.Learn how to move beyond flashy visuals and start building trust, earning loyalty, and achieving results.Want more practical insights? Sign up for our Free Small Business Video Marketing Playbook: http://www.workshopmedia.co/playbook#smartless #VideoMarketingTips #SmallBusinessGrowth #VideoStrategy #WorkshopMedia #VideoMavericks #BrandStorytelling

The setting of your video plays a major role in how your audience perceives your brand. This episode explores how to make intentional location choices that support your message, represent your values, and elevate your production quality.

From DIY creators to growing brands, discover why “location, location, location” truly matters for effective video marketing.Want more practical insights?

Sign up for our Free Small Business Video Marketing Playbook: https://www.workshopmedia.co/playbook

#VideoMarketingTips #SmallBusinessGrowth #VideoStrategy #WorkshopMedia #VideoMavericks #BrandStorytelling

What makes testimonial videos so powerful for businesses, nonprofits, and brands? In this episode of the Video Mavericks Podcast, Brett Cottrell and Jeff Branch dive deep into the art of social proof through video.

From polished cinematic interviews to authentic user-generated content, testimonials help businesses validate their claims, connect emotionally with audiences, and strategically target the right customers. Brett and Jeff unpack creative ways to structure testimonials, how to align them with your brand goals, and why they’re more effective than written reviews alone.

You’ll learn:

• Why testimonials create trust and credibility.

• Different styles of testimonial videos (cinematic, UGC, story-driven, 80/20 method).

• How to strategically use testimonials for sales, recruiting, fundraising, and brand storytelling.

• Ethical ways to ask for and curate testimonials without losing authenticity.• How testimonials can reveal opportunities to improve your business.

If you’ve ever wondered how to get your customers (or donors, or team members) to sing your praises on camera - and how to use that content to win trust and drive results - this episode is for you.

Don’t forget to subscribe for more insights on video marketing, strategy, and storytelling.

In Episode 41 of Video Mavericks, we dive deep into the power of explainer videos. We cover: • What explainer videos are (and why they matter) • How they remove friction for customers and clarify complex processes • Creative approaches – from whiteboard animations to story-driven explainers • Real-world examples, including service industries like landscaping • How explainers can be used both pre-sale and post-sale to build trust and increase conversions Whether you’re a business owner, marketer, or creative, this episode will help you rethink how simple, clear videos can elevate your brand and customer experience. Don’t forget to subscribe for more insights on video strategy and storytelling. #ExplainerVideo #VideoMarketing #BusinessGrowth

Your brand story is more than your “About Us” page. It’s the mission, vision, and values that shape how customers see you and why they choose you over competitors.In this episode of Video Mavericks, Jeff and Brett break down brand storytelling for small businesses and explain how to make your story consistent across every touchpoint.You’ll learn:• What a brand story really is (and isn’t)• How mission, vision, and values connect to storytelling• Why consistency builds trust across websites, videos, and customer interactions• Real brand story examples from Nike• How to apply your story in marketing, video, and employee cultureWhether you’re creating a brand video, training new employees, or planning your social content, your brand story should guide every decision.Subscribe to Workshop Media for weekly video marketing insights.Want help unpacking your story? Join our Brand Storytelling Workshop at https://brandstoryworkshop.comGet even more actionable strategies with our Free Small Business Video Marketing https://workshopmedia.co/playbook#VideoMarketing #SmallBusinessGrowth #VideoStrategy #VideoProductionTips #VideoMavericks #WorkshopMedia #MarketingROI

Waiting until everything is perfect before creating video assets can cost you valuable time and momentum. It could even stall your launch. In this episode of Video Mavericks, Jeff and Brett explain why starting with video early is one of the smartest moves you can make.You’ll learn:• How pre-produced video helps you look polished even if your product isn’t finished• Why mission-driven storytelling often matters more than the product itself• How early video content can help attract investors, build awareness, and grow credibility• How we helped a brand who launched with video before they were “ready”• Video isn’t about perfection - it’s about trust, connection, and momentum. Start creating now, and you’ll be ahead of the curve.Get even more actionable strategies with our Free Small Business Video Marketing https://workshopmedia.co/playbook

#videomarketing #smallbusinessgrowth #videostrategy #videoproductiontips #videomavericks #workshopmedia #marketingROI

Before you create your first campaign or jump on the latest trend, there’s one type of video every business needs: evergreen. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff share why evergreen content should come first - and how it sets the foundation for everything else in your video strategy.They’ll break down: • What makes a video “evergreen” • How to avoid wasting money on short-lived content • Strategic tips to keep your videos relevant for years • Real-world examples of businesses getting it right (including one that’s used the same video since 2019)This episode is your blueprint for building video marketing that lasts—without constant reinvention.Want to make better content decisions from the start?Download the free Small Business Video Marketing Playbook:https://workshopmedia.co/playbookNew episodes every week on YouTube, Spotify, and Apple Podcasts.

Stakeholder misalignment can quietly derail your video projects and waste thousands of dollars but it is easier to prevent than you think. This episode of the Video Mavericks Podcast dives deep into why early alignment with your team and decision-makers is critical for creating videos that deliver results without unnecessary headaches.

Learn how to:

• Identify key stakeholders before production begins

• Align your team around goals, messaging, and brand guidelines

• Prevent reshoots, delays, and wasted budget

• Make the video production process smoother, more enjoyable, and more strategic

Whether you are working with an internal team or a creative services vendor, these practical tips will help you get everyone on the same page and protect your ROI.

🎯 Get even more actionable strategies with our Free Small Business Video Marketing https://workshopmedia.co/playbook

#VideoMarketing #SmallBusinessGrowth #VideoStrategy #VideoProductionTips #VideoMavericks #WorkshopMedia #MarketingROI

Want to connect more deeply with your audience and build long-term loyalty? Start showing them what happens behind the scenes. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff break down how authentic, behind-the-scenes video content can elevate your brand, build trust, and drive real results - without sacrificing quality or strategy.They share examples from small businesses and major brands alike (yes, even Rolls-Royce), and offer practical ways to leverage this type of content no matter your industry - product or service. You’ll learn when and how to use behind-the-scenes video in your marketing funnel, and how to do it with purpose, even if your resources are limited.If you’ve ever thought, “No one wants to see that,” this episode might change your mind.Learn more about the Brand Storytelling Workshop:https://www.brandstoryworkshop.comNew episodes weekly on YouTube, Spotify, and Apple Podcasts.

When budgets get tight, marketing is often the first to go - but is that really the smartest move? In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff break down why cutting your video marketing budget can actually hurt your business more than help.

They’ll unpack common misconceptions about marketing as a “nice-to-have,” explore the ripple effects of going dark, and offer practical strategies for staying visible - even when resources are limited. If you’re in growth mode or simply trying to survive, this episode will help you rethink what’s truly non-negotiable for your brand’s success.

Tune in for real talk, actionable ideas, and the push you need to keep your message moving forward.

Learn more about the Brand Storytelling Workshop:

https://www.brandstoryworkshop.com

New episodes weekly on YouTube, Spotify, and Apple Podcasts.