Before you create your first campaign or jump on the latest trend, there’s one type of video every business needs: evergreen. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff share why evergreen content should come first - and how it sets the foundation for everything else in your video strategy.They’ll break down: • What makes a video “evergreen” • How to avoid wasting money on short-lived content • Strategic tips to keep your videos relevant for years • Real-world examples of businesses getting it right (including one that’s used the same video since 2019)This episode is your blueprint for building video marketing that lasts—without constant reinvention.Want to make better content decisions from the start?Download the free Small Business Video Marketing Playbook:https://workshopmedia.co/playbookNew episodes every week on YouTube, Spotify, and Apple Podcasts.