What makes testimonial videos so powerful for businesses, nonprofits, and brands? In this episode of the Video Mavericks Podcast, Brett Cottrell and Jeff Branch dive deep into the art of social proof through video.

From polished cinematic interviews to authentic user-generated content, testimonials help businesses validate their claims, connect emotionally with audiences, and strategically target the right customers. Brett and Jeff unpack creative ways to structure testimonials, how to align them with your brand goals, and why they’re more effective than written reviews alone.

You’ll learn:

• Why testimonials create trust and credibility.

• Different styles of testimonial videos (cinematic, UGC, story-driven, 80/20 method).

• How to strategically use testimonials for sales, recruiting, fundraising, and brand storytelling.

• Ethical ways to ask for and curate testimonials without losing authenticity.• How testimonials can reveal opportunities to improve your business.

If you’ve ever wondered how to get your customers (or donors, or team members) to sing your praises on camera - and how to use that content to win trust and drive results - this episode is for you.

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