What does it take to break into one of the most competitive industries out there?

In this episode, Rich sits down with Billy Fanshawe, founder of Lytos Vodka, to talk about how a simple college idea turned into a patented product that’s challenging the status quo.

Billy shares how he taught himself the science behind his formula, pushed through regulatory roadblocks, and built a brand from the ground up in a saturated market. His story is proof that innovation doesn’t always come from a lab. Sometimes it comes from real-life experience and relentless determination.

In this episode, you’ll learn:

•  How Billy turned an idea into a real product 
•  What makes Lytos Vodka different from others 
•  The biggest challenges in the alcohol industry 
•  Why persistence matters more than perfection 

🎧 Listen now and discover what it really takes to build something unique.

🔗 Find Lytos Vodka: lytosvodka.com

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