Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles. For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm;_medium=youtube&utm;_source=podcast

How Birdy Grey Upended Weddings With an Affordable $100 Dress

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation. For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce

How This Popular Gardening Blog Blossomed Into an Empire

Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience. For more on Francis Henri and show notes click here. 

Proven Ways to Improve Customer Retention and Boost Loyalty

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals?  Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.For more on Eric, Andrius, and show notes click here. 

Reach Customers, Spend Less With These Expert Tips

Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch. For more on Made by Nacho and show notes click here. 

How to Craft Your Pitch to Attract Big Investors

Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok. To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework

How Birdy Grey Upended Weddings With an Affordable $100 Dress

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