Below The Fold - Marketing & Advertising Show

How Blockchain is Shaping the Future of Data & Privacy


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Together, we dive into:

  • The evolution of digital marketing and the challenges it faces today
  • How blockchain technology is changing the way data is managed and shared
  • The role of BlahApp in empowering users by addressing data privacy and rewarding them for their data
  • The challenges of zero-party data and building consumer trust
  • How global regulations like GDPR are shaping marketing practices
  • The intersection of data ownership, privacy, and monetization

Key topics also include:
The power of blockchain to enhance transparency and security
✅ How Meta’s data controversies highlight the risks of poor data practices
✅ The evolving role of data wallets and how they could reshape the future of digital marketing
✅ The challenges and opportunities in lookalike audiences and data matching

Whether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.

💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!

Don’t forget to like, subscribe, and hit the bell for more insider tips on the future of marketing, data privacy, and innovation.

Timestamps:

00:00 – Welcome to the Show

00:54 – Introduction

01:23 – Journey in the Media Industry

02:19 – Building Meemob and Expanding Internationally

02:40 – Educational Background and Early Career

05:12 – Innovative Marketing Solutions

05:39 – Introduction to BlahApp

05:50 – Data Privacy and User Rewards

09:22 – Challenges of Zero Party Data

13:16 – Blockchain and Privacy in MENA

13:31 – GDPR Compliance and Global Data Practices

21:28 – Blockchain Technology and Its Potential

27:17 – Global Financial Systems and Ripple's Role

28:05 – Data Privacy and Blockchain Technology

30:57 – The Power and Risks of Data Ownership

31:38 – Meta's Data Controversies and Cambridge Analytica

35:02 – Challenges in Digital Advertising and Data Matching

41:44 – The Future of Data Wallets and Regulation

43:41 – Real-World Applications and Lookalike Audiences

49:56 – Concluding Thoughts and Future Discussions

 

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Below The Fold - Marketing & Advertising ShowBy Ibrahim Jabri