Send us a text

📬 You like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe

In this episode of Found in AI, I sit down with Usama Khan, a B2B SaaS content strategist, to unpack how bottom-of-funnel content is evolving in the age of AI search—and why clarity and real customer insight matter more than ever.

We cover:

• Why middle- and bottom-of-funnel content now drives the majority of AI search visibility
• The three proven formats every startup should prioritize: category, comparison, and jobs-to-be-done keywords
• How to use sales calls and product demos to write content that actually converts
• Why generic messaging confuses both readers and large language models
• The growing role of authority signals like Reddit mentions and G2 reviews in AI visibility

If you’ve been wondering how to adapt your content strategy for an AI-first search world — and how to make bottom-of-funnel content work harder than ever — this episode is for you.

📌 Mentioned in this episode:

• Bottom-of-funnel content frameworks
• Category, comparison, and alternative pages
• Jobs-to-be-done keyword research
• Content pyramid model (via Animals)
• AI search visibility metrics and authority signals

💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist

Website → cassieclarkmarketing.com

Keywords: Bottom-of-Funnel Content, AI Search, B2B SaaS Marketing, Comparison Pages, SEO for AI, Generative Engine Optimization, Content Strategy, Thought Leadership, Jobs to Be Done, Authority Signals

Find the show notes and transcript here.