Found in AI

By Cassie Clark

Found in AI helps marketers, founders, and content strategists master AI search visibility in this new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimizatio

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FAQs about Found in AI:

How many episodes does Found in AI have?

The podcast currently has 24 episodes available.

Found in AI episodes:

January 08, 2026Why Reddit Overtaking TikTok for Search Is a Bigger Deal Than It Sounds
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On today's show:
Cassie breaks down recent reporting from The Guardian showing that Reddit has overtaken TikTok as a preferred search tool for Gen Z users in the UK.
At first glance, it sounds like a social media trend. But this shift points to something much bigger: how trust, discovery, and search behavior are changing—and why those changes align closely with how AI search systems decide which sources to surface and cite.
Cassie unpacks why Reddit’s structure, context, and lived-experience answers outperform entertainment-driven platforms when it comes to decision-making, and how those same qualities make content more reusable inside AI-generated answers.
If you’re a marketer, content strategist, or brand leader trying to understand why “good content” doesn’t always translate into AI visibility, this episode connects the dots between human behavior, AI systems, and the future of search.
In this episode:
Why Reddit is becoming a default search tool for Gen Z
The difference between inspiration-driven discovery and decision-driven search
What Reddit’s rise reveals about trust and explainability
How AI search systems evaluate and reuse content
What this shift means for brand visibility beyond traditional SEO
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
7min
January 06, 2026How to Plan Your 2026 Q1 Content Strategy for AI Search
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Join the weekly 3-2-1 on AI search + marketing: subscribe
In today’s episode of Found in AI, I break down how to think about planning your Q1 content strategy as AI search rapidly reshapes how visibility actually works.
If your Q1 plan is still centered on publishing blog posts and hoping for rankings, this episode will help you zoom out. AI systems don’t evaluate content the way traditional search engines do — and that has real implications for how brands should approach content, social, and authority moving forward.
This isn’t a tactics-heavy episode. It’s about how to think so you can plan with clarity instead of guesswork.
We cover:
How AI search actually evaluates and assembles answers
Why planning content and social separately weakens AI visibility
How to think about Q1 planning using the FSA framework (Freshness, Structure, Authority)
Why AI visibility is about patterns and reinforcement — not one “perfect” post
Where SEO still plays a critical role — and where it stops being sufficient
Why auditing existing content should come before ideation
How AI share of voice reveals hidden strengths and real gaps
If you’re planning Q1 right now, this episode will help you plan more intentionally — without starting from scratch.
📌 Mentioned in this episode:
How AI systems assemble answers vs. traditional rankings
Content and social as reinforcement systems, not separate channels
The FSA framework: Freshness, Structure, Authority
AI share of voice as a planning signal
Why diagnosing visibility matters more than publishing more content
Preparing your Q1 content strategy for AI-driven search behavior
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Keywords: AI Search, AI Share of Voice, SEO, AEO, Answer Engine Optimization, Generative Engine Optimization, GEO, Brand Authority, Content Strategy, B2B Marketing
...more
12min
January 01, 2026What Google’s Search Console Beta Test Reveals About AI Visibility
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Get the weekly 3-2-1 on AI search + marketing: Subscribe
On today’s show:
Google quietly rolled out a beta test in Google Search Console that surfaces social channels alongside traditional web metrics. While it may look like a small reporting change, it signals a broader shift in how Google defines discovery, visibility, and authority — and why AI systems surface brands the way they do.
In this episode:
What the new Google Search Console beta reveals about how search visibility is evolving
Why surfacing social channels inside Search Console is more than a feature update
How this change aligns Google’s measurement systems with how AI answer engines already work
Why brands can appear in AI answers without ranking traditionally — and vice versa
How AI systems evaluate influence across websites, social platforms, and creators
How this update maps directly to the FSA Framework (Freshness, Structure, Authority)
What marketers should take from this shift as they plan content and visibility strategies for 2026
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
10min
December 30, 2025AI Search Is Exposing Lazy SEO: What still works (and what no longer does) in AI search
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Join the weekly 3-2-1 on AI search + marketing: subscribe
In today’s episode of Found in AI, I sit down with Pat Reinhart of Conductor to unpack why AI search isn’t just changing SEO — it’s revealing which strategies were never built to last in the first place.
We talk about why “ranking in ChatGPT” isn’t a real concept, how AI search actually evaluates trust and authority, and what marketers need to rethink as visibility shifts from keywords to share of voice.
We cover:
Why AI search isn’t SEO in disguise — and where the fundamentals truly diverge
Why share of voice matters more than rankings in LLM-driven search
How brand mentions, citations, and sentiment influence AI visibility
Why gaming the system works less — and reputation works more
How marketers should think about ChatGPT, Gemini, and other models without chasing every engine
What signals actually help brands earn trust inside AI-generated answers
If you’re questioning old SEO playbooks, seeing traffic patterns change, or trying to plan a durable strategy for 2026, this episode will help you separate what still works from what AI is actively devaluing.
📌 Mentioned in this episode:
AI share of voice vs. traditional rankings
Brand authority, citations, and sentiment in AI search
ChatGPT, Gemini, and Perplexity — and where volume really lives
Why reputation beats manipulation in LLM visibility
Preparing your content strategy for AI-driven search behavior
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Keywords: AI Search, AI Share of Voice, SEO, AEO, Answer Engine Optimization, Generative Engine Optimization, GEO, Brand Authority, Content Strategy, B2B Marketing, Conductor
...more
32min
December 23, 2025Why Domain Authority Isn’t Enough in AI Search (A 96-Hour Case Study)
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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe
On today’s show:
For years, we’ve treated domain authority as a permanent advantage in search. But inside AI-powered systems like Google Gemini and Perplexity, authority is being reassessed continuously. And it's based on freshness, structure, and how well the content matches the user's intent in the moment.
In this episode, I’m walking through a real-world case study where a single content update optimized specifically for AI search displaced legacy SEO publishers in under 96 hours.
Think of this as an audio case study on how AI systems actually choose sources — and what that means for staying visible as search behavior changes.
In this episode:
Why domain authority alone is no longer a reliable safety net in AI-generated answers
How one content update led to a 96-hour shift in AI Share of Voice
What AI Share of Voice (AI SoV) measures, and why it behaves differently from keyword rankings
How AI search creates a winner-take-most dynamic around a primary source
Why legacy publishers weren’t penalized — they were simply outcompeted
How the FSA Framework (Freshness, Structure, Authority) aligns with how LLMs evaluate content
Why SEO still matters, but needs to be paired with a structure that AI systems can interpret
What this case study signals for Series A, Series B, and enterprise teams heading into 2026
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
18min
December 18, 2025Faster Answers, More Trust: What Gemini 3 Flash Means for AI Search
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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe
On today’s show:
Google has rolled out Gemini 3 Flash, and it’s now powering AI Mode in Search globally. While much of the coverage frames this as a performance upgrade, this update signals something more meaningful: a shift in how users interact with Search itself.
In this episode:
Why this update is more than a performance upgrade — and how speed changes search behavior
How faster, more confident AI answers keep users inside Search longer
What Google means by “PhD-level reasoning” and why it builds a deeper trust layer
How conversational follow-ups are reshaping discovery and decision-making
Why brands that don’t appear inside AI answers risk becoming invisible at critical moments
How this update reinforces the FSA Framework (Freshness, Structure, Authority)
Why marketers should use AI Mode first and observe recommendations before auditing content
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
7min
December 16, 2025Reddit, AI Search, and Why Comments Matter More Than Posts
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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe
In today’s episode of Found in AI, we’re diving into Reddit — the platform marketers love to debate and often avoid — and unpacking why it plays such an outsized role in AI search visibility.
I’m joined by Danny Kirk, founder of ReddiReach, to break down what’s actually happening behind the scenes: how AI engines like ChatGPT, Gemini, and Perplexity pull from Reddit threads and comments, why citations have shifted recently, and why commenting often matters more than posting when it comes to showing up in AI answers.
If you’ve been wondering whether Reddit is “dead” for AI search, how much effort it’s really worth, or how to get started without turning into that brand on Reddit, this episode brings clarity — and practical next steps.
We cover:
Why Reddit is still one of the largest sources of training data for LLMs
What the recent drop in Reddit citations actually means (and what it doesn’t)
How AI engines pull from Reddit threads vs. individual comments
Why human interaction matters more than upvotes or karma alone
The difference between posting and commenting for AI visibility
How brands can reverse-engineer Reddit signals using Google and AI tools
Tools that help you avoid Reddit rabbit holes and stay focused
What the first 30 days of a realistic Reddit strategy look like
Why Reddit is a long-tail play, similar to SEO, not a quick win
How a single helpful Reddit comment can influence AI answers — even for brands with little to no online presence
Why AI engines consistently favor content with a real, identifiable human behind it
If you’re trying to understand where Reddit fits into a modern AI visibility strategy — and how to use it without spamming, over-posting, or burning credibility — this episode gives you a grounded, practical starting point.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

Keywords:
Reddit Marketing, AI Search, Generative Search, AEO, GEO, AI Visibility, Reddit SEO, LLM Training Data, AI Citations, Content Strategy, Entity Authority, Reddit Comments, AI Optimization, Search Trends, Digital Visibility
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
23min
December 11, 2025 Google’s Secret AI Mode Rollout: What It Signals for the Future of Search
Send us a text
📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe
This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery.
On today's show:
Google is quietly testing a new AI mode inside traditional Search — with no announcement, no documentation, and no roadmap. However, this experiment signals one of the most significant shifts in search behavior since the early 2000s.
In this episode, Cassie Clark is joined by AI researcher Adam Whistler, one of the first people to spot and analyze this hidden rollout. Together, they break down what’s changing, how AI results are being layered into Google’s default experience, and what this shift means for brands, creators, and anyone relying on organic visibility.
If Google moves AI mode into the mainstream, the discovery journey changes forever — and the time to prepare is now.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
13min
December 08, 2025The FSA Framework: How AI Engines Actually Choose What to Cite
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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe
In today’s episode of Found in AI, I’m breaking down the FSA Framework — the simple, practical model behind why AI engines cite some brands instantly… and completely ignore others. If you’ve ever wondered why a tiny DA4 website gets referenced over industry giants, this episode pulls back the curtain.
We dig into what really drives visibility across ChatGPT, Gemini, and Perplexity, and why traditional SEO alone can’t get you into AI answers anymore. Using freshness, structure, and authority, you can influence AI citations far more than you think.
We cover:
Why AI search has officially overtaken traditional search behavior
How Google’s “AI Mode” shift changes everything for content marketers
The three factors AI engines rely on to select brand sources
What freshness signals actually look like to an LLM
How to structure content so AI can extract and reuse it
Why authority = entity strength, not domain authority
How Cassie used the FSA Framework to start appearing in AI answers
A simple diagnostic test to see why you’re not being cited
The 30-day plan to improve AI visibility (even with a tiny site)
If you’re trying to stay visible in a world where generative search is rewriting how people discover information, this episode gives you a clear, actionable starting point.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
20min
December 02, 2025How Reddit Became a Power Player in AI Search (ft. Beth Chernes)
Send us a text
📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe
In today’s episode of Found in AI, I’m joined by SEO strategist Beth Chernes to dig into why Reddit has suddenly become a power player in AI search — and what founders and marketers should be doing about it.
We break down how the Google–Reddit partnership is reshaping visibility, why Reddit keeps appearing in AI Overviews, and how to use the platform without getting banned, torched, or downvoted into oblivion.
We cover:
Why Reddit is dominating Google’s AI Overviews right now
How Reddit data is training LLMs — and what that means for your brand
The right (and wrong) way to participate in subreddits
How to use Reddit for social listening and pain-point research
Why transparency matters more than ever on user-generated platforms
How to track ROI from Reddit without being spammy
One tiny Reddit experiment anyone can run this week
If you’re trying to stay visible in a world where generative search is rewriting how people look for answers, this episode gives you a simple, practical starting point.💬
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, Reddit Marketing, Google–Reddit Partnership, Generative Search, AEO, GEO, AI Visibility, User-Generated Content, SEO Strategy, Subreddit Research, Social Listening, B2B Marketing, Search Trends, Digital Visibility
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
...more
25min

FAQs about Found in AI:

How many episodes does Found in AI have?

The podcast currently has 24 episodes available.