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In today’s episode of Found in AI, I’m bringing receipts.

My blog, cassieclarkmarketing.com, was cited in ChatGPT ahead of Semrush. (Yes, that Semrush.)

So in this episode, I’m breaking down exactly how it happened: what I tested, why it worked, and what it means for every marketer trying to figure out how to get their brand mentioned in AI search results.

We cover:

• How I structured my content to earn an AI citation (without a massive domain authority)
• Why clarity, context, and authenticity now matter more than backlinks
• The difference between SEO optimization and GEO (Generative Engine Optimization)
• How to format posts for both humans and algorithms — and why that balance wins
• Why smaller teams have a massive opportunity in the AI visibility race

If you’ve been wondering how to get your own brand cited in ChatGPT, Perplexity, or Google’s AI Overviews, this episode breaks down what’s actually working right now — based on real results.

📌 Mentioned in this episode:

• My blog post: Thought Leadership Examples — What Startups Get Wrong and How to Get It Right
• GEO (Generative Engine Optimization) experiments and frameworks
• Tools like Jetpack, Quoted, and LinkedIn for sourcing expert commentary
• AI visibility metrics and how to track citations

💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AI Citations, ChatGPT Mentions, Generative Engine Optimization, GEO, AI Search, Answer Engine Optimization, AEO, AI Visibility, Content Strategy, AI Content Marketing, AI Search Optimization, ChatGPT SEO, Perplexity Search, Schema Markup, Topical Authority, AI-Driven Content, B2B Marketing, Digital Visibility, SEO vs AEO, AI Overviews, Generative Search

Find the transcript here.