In this episode, we’re thrilled to sit down with Ben Amanna, the CEO of Boxraw, a pioneering boxing apparel and equipment company that’s aiming to revolutionize the sport. Boxraw specializes in high-quality boxing gear and lifestyle apparel, helping people around the world embrace boxing not just as a sport, but as a lifestyle 🥊.

In our conversation, Ben dives deep into the art of building an authentic lifestyle brand centered around boxing. He shares insights on community building, the importance of authenticity, and his vision for the future of boxing as both a sport and a culture. One of the key takeaways is Boraw's aspiration to be “the reason why the world got into boxing”, highlighting the significance of staying true to one's core values in brand building.

Another recurring theme in this episode is the emphasis on community initiatives like Sprint Club and Sparring Club, showcasing how fostering a genuine community can drive growth and resonate with a broader audience. If you're passionate about entrepreneurship, brand building, or the sport of boxing, then this episode is for you!

Join our AMP Community from this link 🌱.

Watch the video version of this podcast on Youtube ▶️: https://youtu.be/RRm5Zv3oWCg

📚Chapters:

• (00:00:00) - Intro 🎙️
• (00:04:30) - Ben's favorite challenger brand 🏆
• (00:07:00) - The vision behind Boxraw 🥊
• (00:10:30) - Going back to authenticity 👕
• (00:14:20) - The role of content and storytelling 📖
• (00:23:35) - Lifestyle vs product brand? 🤝
• (00:29:01) - Influencers in the boxing world 💡
• (00:37:24) - Building communities to grow 🚀
• (00:46:45) - Lightning Round ⚡

🖊️Mentioned in the show: 

• Fav Challenger Brand: Satisfy running
• Creed 3 x boxraw
• Corteiz bolo campaign

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Ben Amanna of BoxRaw in this episode

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Ben on LinkedIn.

Say hi at [email protected], we’d love to hear from you.

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024