How Brand Experience Scales a Business Without Ads

Host: Jo Espejo, Founder of Branding by Jo

Guests: Meredith Heller & Jessica Lindsay, Co-Founders of Prospect Events

What does it take to build a global events company rooted in brand experience, strategy, and trust, especially during uncertainty? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessica Lindsay of Prospect Events to explore how intentional branding, relationships, and client experience fueled their growth across 35+ countries. If you’re a woman entrepreneur scaling a service-based business, this conversation is packed with insight.

Short Episode Summary

Meredith Heller and Jessica Lindsay, founders of Prospect Events, share their journey from corporate event leaders to global founders producing high-impact experiences in over 35 countries. From branding and client experience to scaling a team and trusting your gut, this episode is packed with real-world insights for women building service-based brands rooted in trust and strategy.

Key Topics Discussed

Branding beyond visuals: experience as strategy

Leveraging your network to grow organically

Overcoming fear in outreach and visibility

Scaling a service-based business without burnout

Hiring, boundaries, and protecting your brand experience

What You’ll Learn

Why brand experience matters more than marketing tactics

How to build a referral-based business through trust

What to consider before scaling your team

How to define scope and set boundaries with clients

Why trusting your gut is a leadership skill

Chapters

00:00 The Birth of Prospect Events

07:45 Navigating Branding & Marketing Strategies

14:45 Building a Network & Client Relationships

16:19 Overcoming Fear in Business Outreach

18:14 Creating a Memorable Brand Experience

23:12 Setting Boundaries & Defining Scope

25:19 The Challenges of Scaling a Business

29:23 Taking the Leap: Trusting Your Gut

31:20 Future Aspirations & Growth Strategies

33:00 Outro

Guest Links

• 🌐 Website: https://www.prospectevents.com

• 📸 Instagram: Prospect Events

Explore Branding by Jo at www.brandingbyjo.com