Branded Impact Podcast #7 | Guest: Annie O'Malley, Founder & CEO of Central Mass Mom

🌟 Episode Overview Building a supportive community for moms isn't just about connecting—it's about empowering each other. In this episode, Jo sits down with Annie O'Malley, the Owner and CEO of Central Mass Mom, a hyperlocal digital publication established in 2020. Under Annie’s leadership, a team of over 30 writers and content creators delivers relatable parenting humor, local gems, essential resources, and authentic perspectives on motherhood—reaching over 6 million online accounts each year.

Annie shares her inspiring journey of turning a local initiative into a scalable platform, and how she built a powerful resource that uplifts and connects moms across Central Massachusetts. This conversation is full of valuable insights for anyone looking to create a thriving, supportive community.

🔑 What You’ll Learn

• The power of building local networks that empower moms

• How to create a supportive space where mothers can grow together

• Annie’s journey from launching a local resource to scaling a digital platform

• Practical tips for nurturing relationships that help communities thrive

• The importance of collaboration and support in a mother's entrepreneurial journey

🧲 This Episode is For: ✔️ Moms looking to connect with a supportive community ✔️ Entrepreneurs wanting to create an empowering network ✔️ Anyone interested in building a thriving, supportive platform for women

📇 Connect with Annie O'Malley & Central Mass Moms 🌐 Website: https://centralmassmom.com 📸 Instagram: https://instagram.com/centralmassmom 💼 Facebook: https://facebook.com/centralmassmoms 🔗 LinkedIn: https://linkedin.com/company/central-mass-mom

💌 Join the Conversation ✨ Enjoyed this episode? Subscribe to the podcast for more inspiring stories! 📩 DM @brandingbyjo on IG and let us know your favorite takeaway. 🎯 Ready to build your own community? Book a consultation with Jo today.

#MomsSupportingMoms #BuildingCommunity #EmpoweredMoms #BrandedImpactPodcast

Branded Impact Podcast #6 | Guest: Dr. Carrie Rose, CEO of Of Course

🌟 Episode OverviewWhat if your brand could tell a story that truly resonates? In this episode, Jo sits down with Dr. Carrie Rose, CEO of Ofcourse, to explore the power of storytelling in branding and how it helps businesses stand out in a crowded market. Dr. Rose shares her journey from starting a brand-building agency to creating lasting connections with clients through authentic storytelling and strategic marketing. Whether you’re just starting or looking to refresh your brand, this conversation will offer valuable insights and actionable tips.

🔑 What You’ll Learn

• The art of using storytelling to build authentic connections with your audience

• How to align your brand with your values and vision

• Why strategic marketing is essential for a brand’s long-term success

• The impact of personal stories on business growth

• How to identify and communicate your unique brand message

• Tips for creating a brand that not only attracts clients but fosters loyalty

🧲 This Episode is For: ✔️ Entrepreneurs and business owners seeking to build a brand that stands out ✔️ Marketing professionals looking to incorporate storytelling into their strategy ✔️ Anyone wanting to create a lasting impact with their brand, beyond just sales

📇 Connect with Dr. Carrie Rose & Of Course 🌐 Website: https://www.of-course.us/ 📸 Instagram: https://www.instagram.com/drcarrierose/ 💼 LinkedIn: https://www.linkedin.com/in/drcarrierose 🎁 Free Resources: Access free guides and tools to help you build a brand with purpose at   https://markettheoryconsulting.webflow.io/free-guide

💌 Join the Branding Revolution ✨ Enjoyed this episode? Be sure to subscribe to the podcast for more inspiring conversations! 📩 DM @brandingbyjo on IG and let us know your favorite takeaway. 🎯 Ready to redefine your brand with purpose? Book a consultation with Jo today.

#BrandingWithPurpose #AuthenticBranding #StorytellingInMarketing #BrandedImpactPodcast

Branded Impact Podcast #5 | Guest: Abagail Pumphrey, CEO of Boss Project🌟 Episode OverviewWhat if your business supported your life instead of draining it? In this episode, Jo sits down with Abagail Pumphrey, the founder and CEO of Boss Project, to discuss building a business that feels sustainable, authentic, and true to who you are. Abagail shares her journey from running a million-dollar agency with a big team to intentionally simplifying her business to work part-time hours while still making a full-time income.Whether you’re tired of hustle culture, ready to rebrand, or wondering how to do less while growing more, this conversation is full of inspiration and actionable tips.🔑 What You’ll LearnHow to design a business around your capacity not just revenue goalWhy doing less than you’re capable of can lead to more freedom and impactHow to know when it’s time to rebrand or pivotThe importance of authenticity over mimicry in building your brandPractical guardrails to set healthy boundaries as an entrepreneurWhy time audits are the best place to start if you feel overwhelmed🧲 This Episode is For:✔️ Women entrepreneurs and service providers craving sustainability ✔️ Founders are tired of the constant hustle and are ready for more life alongside their work ✔️ Anyone considering a rebrand or shift in their business model📇 Connect with Abagail & Boss Project🌐 Website: bossproject.com 🎧 The Strategy Hour Podcast: https://podcasts.apple.com/us/podcast/strategy-hour-online-marketing-for-business-growth/id1186889023 💼 LinkedIn: Abagail Pumphrey ✨ The Creative Template Shop: https://creativetemplateshop.com/🎁 Free Resources: Explore free trainings and tools to start designing a business that truly supports your life at bossproject.com.💌 Join the Rebrand Era✨ Loved this episode? Follow the podcast so you never miss what’s next! 📩 DM @brandingbyjo on IG and share your favorite takeaway. 🎯 Ready to align your brand with your purpose? Book a call with Jo.#WomenInBusiness #AuthenticBranding #SustainableBusiness #BandwidthOverBurnout #BrandedImpactPodcastLet me know if you’d like these adapted for your website, podcast platforms, or social captions!

Branded Impact Podcast #4 | with Allie Tallman, Founder of Nourished Routes

In this episode, Jo sits down with Allie Tallman, a registered dietitian and founder of Nourished Routes, who has helped thousands of women ditch yo-yo dieting and finally feel confident in their bodies. Allie shares her journey of building a business rooted in clarity, consistency, and authenticity while juggling motherhood and entrepreneurship.

From creating a brand that truly feels aligned to overcoming perfectionism (in health and business), Allie’s story is packed with insights for anyone ready to show up, serve, and grow on their terms.

🔑 What You’ll Learn 💡 Why showing up imperfectly online is the key to building trust and community 🌿 How to create a brand that aligns with your core values—not what you think others expect ⚡️ The power of personal storytelling in attracting clients who feel like old friends 🍏 Why progress beats perfection in both your wellness journey and your brand

🧲 This episode is for: Women entrepreneurs, wellness professionals, and founders are craving more authenticity, confidence, and connection in their online presence.

📇 Connect with Allie & Nourished Routes: 🌐 Website → nourishedroutes.com 📸 Instagram → @nourishedroutes

 LinkedIn → https://www.linkedin.com/in/allison-tallman-ms-rdn-cnsc-60a4bb58/

Facebook →  www.facebook.com/nourishedroutes 

Pinterest →https://www.pinterest.com/nourishedroutes/

Freebies: 

Free Metabolism Boosting Masterclass & Meal Plan: If you're ready to learn how to break free from yo-yo diets, shed the weight to feel more confident in your body, and boost your metabolism for more energy than ever, check out my free masterclass! I'll share the proven 3-step process that I've used to help hundreds of women achieve lasting results. Plus, you'll get a free meal plan to kickstart your journey. Watch now and grab your free metabolism-boosting meal plan by clicking here.

Apply for individualized nutrition coaching: If you're ready to take it to the next step and work together, apply to work with me here.

For more metabolism-boosting tips and recipes, follow me on IG here.💌 Join the Rebrand Era:

✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with o using the link: https://brandingbyjo.com/contact

#WomenInBusiness #AuthenticBranding #PersonalBranding #WellnessEntrepreneur #ProgressOverPerfection #DitchYoYoDiets #BrandedImpactPodcast #AlignedBrand #BrandConfidence #NourishedRoutes

Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

•  👟 How identifying an underserved market led to a purpose-driven business

•  🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

•  💡 How grassroots marketing and brand ambassadors fuel organic growth

•  👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

10% off using code BRAND

#WomenInBusiness #FemaleFounders #ProductInnovation #GirlsInSports #FaithOverFear #BrandedImpactPodcast #PurposeDrivenBranding #AuthenticEntrepreneurship #GrassrootsMarketing #WomenSupportingWomen

 Branded Impact Podcast #2 | with Ashley Fritchie, Founder of Puddle and Bloom

In this episode, we welcome Ashley Fritchie, the founder of Puddle and Bloom Tech Marketing, who transformed her burnout into a purpose-led business helping women show up confidently online.

Ashley shares her journey from working 100-hour weeks to building a remote business centered on freedom, intention, and impact. She breaks down why custom websites outperform templates, the most common mistakes service-based businesses make, and how personal branding (yes, including that brand photoshoot you’ve been putting off) plays a critical role in building trust.

🔑 What You’ll Learn

•  🧩 Why custom websites matter more than you think — and how to make yours work for you

•  💻 How one med spa doubled its success after ditching a broken website

•  💸 Why investing in your digital presence isn’t optional (plus, affordable ways to start small)

•  📸 The secret sauce behind brand photos and personal branding that truly connects

🧲 This episode is for: Coaches, creatives, service providers, and aspiring founders are ready to upgrade their digital presence and attract aligned clients with confidence.

📇 Connect with Ashley & Puddle and Bloom:

• Instagram: https://www.instagram.com/petalandbloomtechmarketing/

• Website: https://petalandbloomtechmarketing.com/

• Facebook: https://www.facebook.com/PetalandBloomTechMarketing

• Linkedin: https://www.linkedin.com/in/ashleyfritsche/ and https://www.pinterest.com/websitesforwomen/

Branded Impact Podcast #1 | with Jo Espejo

Welcome to the very first episode of the Branded Impact Podcast! ✨In this solo episode, Jo Espejo — founder of Branding by Jo — shares her journey from hiding behind the screen to becoming the confident, visible face of her brand.

She dives into 3 powerful branding truths that helped her shift how she shows up, serves, and leads a purpose-driven business:

🔑 What You’ll Learn:

• 🤝 Why your brand is the bridge between your value and others’ trust

• 👁️‍🗨️ How strategic visibility builds real authority (even if you’re camera-shy)

• 🚫 The hidden cost of copying others — and how authenticity attracts growth

🧲 This episode is for:

Entrepreneurs, coaches, and creatives are ready to stop hiding and build a magnetic, aligned, and confident brand.

📇 Connect with Jo:

• Website → https://brandingbyjo.com

• Instagram → https://instagram.com/brandingbyjo

• Facebook: https://www.facebook.com/brandingbyjo

• • Pinterest: https://www.pinterest.com/brandingbyjo/
  • LinkedIn: https://www.linkedin.com/in/jocelynespejo/ and https://www.linkedin.com/company/brandingbyjo