How Brand Experience Scales a Business Without Ads

Host: Jo Espejo, Founder of Branding by Jo

Guests: Meredith Heller & Jessica Lindsay, Co-Founders of Prospect Events

What does it take to build a global events company rooted in brand experience, strategy, and trust, especially during uncertainty? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessica Lindsay of Prospect Events to explore how intentional branding, relationships, and client experience fueled their growth across 35+ countries. If you’re a woman entrepreneur scaling a service-based business, this conversation is packed with insight.

Short Episode Summary

Meredith Heller and Jessica Lindsay, founders of Prospect Events, share their journey from corporate event leaders to global founders producing high-impact experiences in over 35 countries. From branding and client experience to scaling a team and trusting your gut, this episode is packed with real-world insights for women building service-based brands rooted in trust and strategy.

Key Topics Discussed

Branding beyond visuals: experience as strategy

Leveraging your network to grow organically

Overcoming fear in outreach and visibility

Scaling a service-based business without burnout

Hiring, boundaries, and protecting your brand experience

What You’ll Learn

Why brand experience matters more than marketing tactics

How to build a referral-based business through trust

What to consider before scaling your team

How to define scope and set boundaries with clients

Why trusting your gut is a leadership skill

Chapters

00:00 The Birth of Prospect Events

07:45 Navigating Branding & Marketing Strategies

14:45 Building a Network & Client Relationships

16:19 Overcoming Fear in Business Outreach

18:14 Creating a Memorable Brand Experience

23:12 Setting Boundaries & Defining Scope

25:19 The Challenges of Scaling a Business

29:23 Taking the Leap: Trusting Your Gut

31:20 Future Aspirations & Growth Strategies

33:00 Outro

Guest Links

• 🌐 Website: https://www.prospectevents.com

• 📸 Instagram: Prospect Events

Explore Branding by Jo at www.brandingbyjo.com

What if the year that didn’t go as planned wasn’t a failure, but an invitation? In this deeply personal solo episode, Jo Espejo reflects on pivots, pauses, and the quiet nudges that lead us back into alignment. If you’re closing out the year feeling reflective, uncertain, or ready for what’s next, this conversation will meet you right where you are. If this year didn’t go the way you planned, this episode is for you.

Episode Title: You’re Not Behind. You’re Becoming | A Year-End Reflection for Women Entrepreneurs

In This Episode, We Cover:

In this solo episode of The Branded Impact Podcast, host Jo Espejo, founder of Branding by Jo, shares a powerful year-end reflection on business growth, personal branding, mindset, and alignment. Jo opens up about navigating a season of pivots, unmet goals, and identity shifts, and why those moments don’t mean you’re behind, but becoming.

Rather than teaching strategy or frameworks, this conversation invites you to pause, reflect, and listen to the quiet nudge many women entrepreneurs feel when it’s time to realign their business, brand, and energy. If you’re closing out the year feeling uncertain, reflective, or ready for what’s next, this episode will remind you that clarity often comes through experience, not hustle.

You’ll Walk Away With:

• Why a year that didn’t go as planned can still be successful

• The difference between being busy and being aligned in business

• Outgrowing parts of your brand, business, or identity

• Navigating pivots after you’ve built momentum and credibility

• Why rest is part of a sustainable growth strategy

• How listening to the “nudge” can save you time, energy, and burnout

• A mindset shift around progress, timing, and success

• Permission to release what no longer fits, even if you’re good at it

• Clarity around alignment vs. productivity

• Reassurance that you’re not behind in your business journey

• A grounded perspective as you move into the new year
  

Episode Chapters

00:00 Reflecting on the Year: A Personal Journey

02:14 Embracing Change: The Power of Pivots

04:19 Rest and Reflection: Preparing for the Future

About the Host

Jo Espejo is the founder of Branding by Jo, a brand strategy and visual storytelling agency helping women-led businesses align their visuals, messaging, and systems so they can show up confidently, sell with ease, and scale sustainably.

Next Steps

✨ Explore Branding by Jo: www.brandingbyjo.com

📩 Learn about Visual Brand Audits, Rebrand Intensives, and brand strategy support

Subscribe & Share

If this episode resonated, please subscribe, rate, and share it with another woman in business who might need this reminder today.

Knowing your numbers isn’t just about taxes, it’s about embodying the confidence, clarity, and leadership your brand needs from you. In this episode, Jo sits down with financial strategist and founder of A6FinBiz, Stacey Linderman, to explore the powerful link between financial clarity and brand alignment. If you’ve ever felt like you’re “driving in the dark” with your finances or your brand direction, this conversation will turn the lights on.

The Confidence Equation: How Financial Clarity Elevates Your Brand

Host: Jo Espejo

Guest: Stacey Linderman, Founder of A6 Financial & Business Optimization (A6FinBiz)

In this empowering and practical episode, Stacey breaks down the difference between accountants and CFOs, why financial literacy is essential for scalable success, and how numbers directly influence your brand, positioning, and the clients you attract. She shares real examples, honest lessons, and the branding pivots that helped A6FinBiz evolve to meet the needs of higher-level clients. A must-listen for women entrepreneurs ready to step into their CEO power with a brand rooted in clarity and confidence.

Key Topics

• What a CFO actually does and when your business is ready for one

• How financial clarity impacts confidence, decision-making, and brand direction

• Why business owners often “fish in the wrong pond” with their branding

• How to identify money leaks and profitability gaps

• The importance of customized financial strategies vs. cookie-cutter solutions

• How branding and financial leadership work hand-in-hand

  
  

  What You’ll Learn

• How to stop second-guessing your decisions and lead with clarity

• The real difference between bookkeeping, accounting, and CFO services

• Signs that it’s time to bring financial leadership into your business

• How to reposition your brand to attract aligned, ready-to-invest clients

• Why financial clarity is the foundation of a confident, scalable brand
  

Chapters (Timestamps)

00:00 — Introduction to Financial Clarity

02:28 — The Role of CFOs in Business Growth

03:59 — Understanding Financial Literacy

05:06 — Building Confidence Through Numbers

06:35 — The Importance of Tailored Financial Strategies

07:40 — Branding and Messaging Challenges

10:19 — Adapting to Client Needs

12:25 — The Power of Feedback and Iteration

14:36 — Conclusion and Call to Action

21:34 — Jo’s Outro

Guest Links

Website: https://www.a6finbiz.com

LinkedIn: https://www.linkedin.com/in/staceykaralinderman Instagram: https://www.instagram.com/a6finbiz

Facebook: https://www.facebook.com/A6FinBiz

Free Evaluation + Intro Call: https://www.a6finbiz.com/contact-us

Explore Branding by Jo at www.brandingbyjo.com

Becoming is powerful… but the unbecoming? That’s where the breakthrough really happens. In this conversation, Jo Espejo and Frannie Foltz, Kingdom Communicator, speaker, podcaster, writer, and coach, peel back the layers on identity, calling, and what it truly looks like to let God lead your evolution. If you’re craving clarity, courage, or confirmation that you’re made for more, this episode will speak straight to your spirit.

Episode Title

The Art of Becoming (and Unbecoming) with Kingdom Communicator Frannie Foltz

Host: Jo Espejo, Founder of Branding by Jo

Guest: Frannie Foltz, Kingdom Communicator & Founder of Shine with Frannie

Short Summary 

Frannie Foltz is on fire in this season, helping others ignite their gifts, embrace their quirks, and shine their God-given light with boldness. In this episode, she shares her journey from naturally losing 120 pounds to building a top 3% faith-based podcast and a personal brand rooted in authenticity, identity, and purpose. Together, Jo and Frannie explore the process of becoming and unbecoming, how to discern if something aligns with your calling, and why your voice, values, and story matter more than ever. You’ll walk away believing you are qualified, equipped, and called.

Key Topics

• The art of becoming and the necessity of unbecoming

• What it means to be called, assigned, and equipped

• Why authenticity is your brand’s greatest advantage

• How personal brands accelerate trust, opportunity, and authority

• Navigating fear, alignment, and spiritual nudges in business

• Boldness, identity, and shining your light in a noisy world

 What You’ll Learn  

• How to know if something aligns with your calling

• Why unlearning is essential to becoming who you’re meant to be

• How personal branding builds trust, authority, and opportunity • The power of authenticity in attracting aligned clients

• Why your voice and gifts matter now more than ever

Chapters 

00:00 — Who are you without the titles

00:23 — Meet Frannie Foltz, Kingdom Communicator

00:50 — Weight loss, obedience, and discovering her purpose 02:21 — Calling vs. assignment: defining your God-given design 04:26 — Fear, readiness, and spiritual nudges

06:20 — Jo’s “Faith Over Fear” awakening

09:17 — Fulfillment > achievement

11:32 — Pivoting with purpose and clarity

12:58 — Becoming and unbecoming

14:39 — Values, presence, and alignment

15:58 — Purpose, calling, and seasonal assignments

18:21 — What unlearning really looks like

21:42 — A live clarity activation

23:28 — Identity beyond titles

24:36 — How to connect with Frannie

Guest Links

Website: www.shinewithfrannie.com

Instagram: https://www.instagram.com/shinewithfrannie

Facebook: https://www.facebook.com/finallyfreewithfrannie

Freebie: Gifts, Glitter & Gold Guide (DM Frannie to get the Guide)

Signature Quote: “I love you to life!”

One Thing She Wants You To Remember: You can do this. Nothing is impossible.

Core Message: You are qualified. You are equipped. You are needed.

✨ Explore Branding by Jo at www.brandingbyjo.com

If you're ready to show up with clarity, confidence, and a brand aligned with your calling, I’d love to support you.

What actually builds trust in a high-touch service business, your branding, your mindset, or your client experience? In this powerful conversation, mediator and educator Tina Keyes breaks down her Kids-First approach to divorce mediation and shares how clarity, authenticity, and an abundance mindset helped her build a thriving impact-driven business.
If you're a service-based entrepreneur who wants to attract aligned clients and create a reputation that speaks for you, this episode is your roadmap.

✨ Short Episode Summary

Jo sits down with Certified Family Mediator Tina Keyes to talk about branding, visibility, SEO strategy, client experience, and building a heart-driven business. Tina shares how she scaled Kids First Mediation, why abundance beats competition every time, and how service delivery is your brand.

Key Topics Covered

• Why clarity in your business name instantly builds trust

• The SEO strategies Google actually prioritizes

• How to use video to build connection before clients ever meet you

• Authenticity & energy alignment in service-based businesses

• Abundance mindset vs. scarcity mindset

• Why onboarding, communication, and service operations are branding

  What You’ll Learn

• The branding mistakes service providers often make

• Simple SEO tactics that improve visibility without keyword stuffing

• How to attract clients through trust, not tactics

• How to strengthen your client experience with systems + compassion

• Why mindset and purpose are core to sustainable business growth

⏱️ Chapters (Timestamps)

00:18 – Meet Tina Keyes: Kids-First Divorce Mediator
01:04 – What Divorce Mediation Really Looks Like
01:40 – Why Kids-First Matters in Co-Parenting
02:32 – The Problem with the Traditional Divorce System
04:26 – Building the Kids First Mediation Network
05:13 – Client Feedback & The Emotional Relief of Mediation
06:04 – Fear, Uncertainty & The Role of a Neutral Mediator
07:51 – Branding & Awareness: Helping People Find the Right Support
08:06 – Why Her Business Name Dominates SEO
10:32 – Visibility, Video & Building Instant Trust
13:01 – Authenticity, Energy & Choosing the Right Mediator
16:48 – Inside the Kids First Mediation Process
18:03 – Collaboration Over Competition: Abundance in Business
21:35 – Mindset, Ethics & Sustainable Business Growth
23:06 – Pivoting for Impact & Expanding the Vision
26:04 – Authenticity = Your Brand Advantage
27:11 – Why Onboarding & Operations Matter for Trust
29:16 – Human-First Client Experience in Hard Seasons
31:20 – Values, Integrity & Showing Up for Clients
33:26 – Where to Find Tina + Kids First Resources

🔗 Guest Links

• Website: floridadevorcemediation.com
• Kids First Process: kidsfirstmediation.com
• Automation Tool Mentioned: relay.app

Explore Branding by Jo at www.brandingbyjo.com

If you’ve launched a podcast and now find yourself wondering “okay… now what?”, this episode is your playbook. 🎙✨

Visibility strategist and CMO of PodToBook.ai, Adrienne Barker, MAS, breaks down how to turn your podcast into a visibility engine, a referral source, and even a published book, without adding more to your already full plate. We also talk mindset, intentionality, and why the word busy might be quietly killing your opportunities. Adrienne Barker, MAS+1

In this episode of The Branded Impact Podcast, Jo and Adrienne dig into strategic podcasting, how to use your show to drive real business, build relationships, and repurpose your episodes into legacy content like books. You’ll hear practical ideas for monetization, sponsorship, and content repurposing, plus Adrienne’s favorite visibility and etiquette tips that make it easier for people to find, refer, and work with you.

Using LinkedIn and podcasting together to make your brand more visible

Turning your podcast into a published book with tools like PodToBook.ai Adrienne Barker, MAS+1

How to use your podcast as a referral source and client generator

Strategic monetization: sponsorships, platforms, and paid ads

Shifting from “busy” to intentional in your business and life
Making it easy for people to contact, refer, and book you

Why your podcast can (and should) be part of your sales and referral strategy, not just a passion project
How to repurpose your existing episodes into books, blogs, emails, YouTube content, and more
Simple questions to ask guests that naturally open the door to potential collaborations or offers

The mindset shift from “I’m so busy” to “I’m being intentional”—and how that changes how people see you

• 00:00 – Introduction to Podcasting and Visibility Strategies
  

• 03:32 – The Journey from Podcast to Book
  

• 06:26 – Leveraging Podcasts for Business Growth
  

• 10:57 – Maximizing Podcasting Efforts for Marketing Success
  

• 14:18 – Finding Clarity in Podcasting Goals
  

• 16:53 – Monetization Strategies for Podcasts
  

• 17:09 – Differentiating Your Podcast in a Crowded Market
  

• 19:56 – Intentionality in Business and Life
  

• 25:33 – Building Connections and Professional Etiquette
  

• Website: https://adriennebarker.com Adrienne Barker, MAS
  

• LinkedIn: https://www.linkedin.com/in/adriennebarkermas LinkedIn
  

• PodToBook.ai: https://podtobook.ai Adrienne Barker, MAS+1

• Book – Unscripted Brilliance (coming/available via her site) Adrienne Barker, MAS
  

Ready for your brand to work harder than you do? ✨ Explore Branding by Jo at www.brandingbyjo.com

What if you could grow a profitable, fast-growing business and raise a family, without outside funding, a perfect business plan, or 80-hour weeks? In this episode, Jocelyn Espejo sits down with recruiter and founder Lisa Klapschinski to talk about building a “life-first” business in 15-minute increments, failing fast, and letting authenticity be your biggest brand asset.

If you’ve ever told yourself you “need more time, money, or clarity” to start or scale, Lisa’s story will lovingly blow that excuse up.

In this episode of The Branded Impact Podcast, Jo and Lisa walk through Lisa’s journey from corporate recruiter to founder of LMK Recruiting Solutions, a subscription-based recruiting firm serving manufacturing, logistics, and tech companies. Lisa shares how she started her company six months pregnant with no website, no investors, and just 15 minutes a day, while designing everything around the life she wanted as a mom and CEO.

They dive into boundaries, client gut-checks, authenticity in branding, and why Lisa’s mantra, “Fail as fast as you can,” has been a game-changer for growth.

Key Topics

• Building a life-first business while raising a family
• Starting with no funding, no website, and no formal plan
• Shifting from solopreneur to CEO with a team
• Why authenticity is your strongest personal brand differentiator
• “Fail fast” as a business and branding strategy
• Boundaries, gut checks, and saying no to misaligned clients
• How to start (or pivot) your business with what you have right now, even if it’s just 15 minutes a day
• The mindset shift from “I do everything” to “We’re a company and I have a team”
• Why showing your real life (kids, chaos and all) can actually strengthen your brand and trust
• How to use “fail fast” to test offers, pricing, and models without overthinking
• Practical ways to set boundaries and work hours so you don’t trade a 9–5 for 24/7 hustling

Chapters & Timestamps

• 00:00 – Building a Business with Resilience

• 03:01 – The Journey of Starting LMK Recruiting Solutions

• 05:43 – From Solopreneur to Business Owner

• 08:51 – The Importance of Authenticity in Branding

• 11:31 – Failing Forward: Embracing Mistakes

• 14:40 – Navigating Client Relationships

• 17:24 – Setting Boundaries and Work-Life Balance

• 20:16 – The Power of Saying Yes

• 23:12 – Final Thoughts and Key Takeaways

• 34:57 – Outro: Make Your Branded Impact

Guest: Lisa Klapschinski, Founder & CEO of LMK Recruiting Solutions

• 🌐 Website: www.lmkrecruiting.com

• 💼 LinkedIn: https://www.linkedin.com/in/lisa-marie-klapschinski/

• 📧 Email: [email protected]

Special Offer for Listeners:
Mention The Branded Impact Podcast when you reach out and Lisa will gift you a 15-minute meet & greet to talk through your goals, hiring challenges, or growth plans and explore how she can support you.

Explore Branding by Jo at www.brandingbyjo.com to align your visuals, messaging, and systems so you can show up, sell, and scale with confidence.

What if being selfish was actually the smartest move for your business? 💭

In this episode, Jo Espejo, Founder of Branding by Jo, sits down with Shari Biery, Purpose & Well-Being Coach and creator of The C.A.L.M. Method™, to explore how women entrepreneurs can reclaim their energy, confidence, and clarity without guilt. Shari shares how putting yourself first isn’t selfish; it’s strategy. Together, they dive into mindset shifts, boundaries, and what it really means to build a brand that feels aligned and sustainable.

🎙️ Full Show Notes

If you’ve ever felt like you’re giving everything to everyone: clients, kids, relationships, your business and still running on empty, this conversation is your permission slip to slow down.

In this episode of The Branded Impact Podcast, host Jo Espejo and guest Shari Biery unpack the powerful connection between personal wellbeing and brand success. Shari is a Purpose & Well-Being Coach, author of It’s Your Turn, and founder of Alive with Purpose Health & Life Coaching. After twenty years as a military spouse constantly reinventing herself with each move, Shari reached a breaking point. Her husband’s retirement became her wake-up call — and his words, “Now it’s your turn,” sparked a complete transformation.

Through that journey, Shari created the C.A.L.M. Method™, a framework designed to help midlife women rebuild clarity, confidence, and energy after years of putting themselves last. The four pillars, Clarity, Awareness, Listening to your body, and Mindset, form a roadmap for women ready to show up differently, both in life and in business.

Jo and Shari explore what happens when we finally stop equating productivity with worth and start leading from a place of alignment. Because when your energy is grounded, your brand becomes magnetic.

💡 Key Themes You’ll Hear:

• It’s not selfish, it’s strategy. Fueling yourself first creates focus, confidence, and better leadership.

• The language you use shapes your mindset. Shift from “I should” to “I get to.”

• Rest is not wasted time. It’s a possibility-generating activity that fuels creativity and clarity.

• Boundaries are brand strategy, they define your values and your energy.

• Slowing down often leads to faster growth.

🧭 What You’ll Learn

• How to align your energy and business strategy for sustainable success

• Why clarity builds confidence and confidence builds trust

• How resentment shows up when you don’t ask for what you need

• Ways to add “snack-size” self-care moments into your workday

• How to shift from doing it all to leading with purpose

⏱️ Chapters
00:00 — Reclaiming Energy and Confidence05:27 — The Journey of Self-Discovery11:52 — Shifting Mindsets: From Should to Get To17:57 — The C.A.L.M. Method™: Clarity and Awareness23:13 — Rest as a Possibility-Generating Activity27:04 — Building a Supportive Network29:52 — The Importance of Slowing Down32:35 — Embracing Chaos and Finding Clarity35:59 — Prioritizing Self-Care and Intentionality41:01 — Communication, Boundaries & Collaboration

About Shari Biery
Shari Biery is a Purpose & Well-Being Coach, speaker, and author of It’s Your Turn. She empowers women to reclaim their energy, identity, and confidence through her signature C.A.L.M. Method™ helping them move from burnout to balance with clarity, awareness, and aligned action.

Connect with ShariWebsite → sharibiery.comFree Guide → 5 Strategies to Make Yourself a PriorityInstagram → @sharibieryLinkedIn → Shari Biery

🎙 About The Branded Impact PodcastHosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast helps women entrepreneurs build bold, strategic brands that attract, connect, and convert, without the burnout. 🎧 Listen to more episodes → The Branded Impact Podcast

Jo’s Final TakeawayYour brand reflects what you’ve reclaimed. When you stop labeling rest, clarity, or boundaries as selfish and start seeing them as strategy, you become the kind of leader your business and your life truly need.

Summary What happens when your values guide every business decision? In this heartfelt episode, Jo Espejo sits down with Annamarie Fernyak to talk about pivoting with purpose, integrating mindfulness into leadership, and building brands that honor authenticity. From community development to classroom mindfulness, Annamarie shares how clarity of mission and compassion can ripple through families, schools, and entire communities.

Key Topics Covered

• Discovering your core values and using them as a compass for business pivots

• Building community-driven brands that reflect your mission

• Translating your message for diverse audiences — schools, parents, and libraries

• Balancing self-compassion with service as a woman founder

• Knowing when and how to outsource to stay in your zone of genius
  

What You’ll Learn

• Why alignment with your values makes decision-making easier

• How to build a brand that grows with you

• Ways to communicate authentically across different markets

• Why self-compassion isn’t selfish and how to practice it daily

• How to recognize the right moment to get help and scale sustainably
  

Chapters

00:00 The Journey to Mind Body Align

07:28 Navigating Values and Authenticity

16:46 The Role of Community in Brand Development

21:52 Understanding Diverse Demographics in Marketing

24:10 Branding Strategies for Different Markets

27:16 The Importance of Language in Marketing

32:17 Leveraging Team Strengths and Unique Abilities

38:35 Outsourcing: When and How to Do It

Featured Guest Links:

Annamarie Fernyak, Annamarie Fernyak, Founder & CEO of Mind Body Align, author of Right Side of Happiness

Website: https://mindbodyalign.com

Book: Right Side of Happiness (also available on Amazon)

LinkedIn: linkedin.com/in/amfernyak

Instagram: @mindfullyannamarie

Facebook:

Email: [email protected]

Host Details:

Ready to align your visuals and strategy so your brand attracts, connects, and converts? Explore Branding by Jo at www.brandingbyjo.com.

Instagram: @brandingbyjo

Can tradition spark transformation? ✨ In this inspiring episode of the Branded Impact Podcast, host Jocelyn “Jo” Espejo sits down with Jinal Sampat, fine jewelry designer and founder of Sampati, a brand redefining what it means to honor heritage in a modern world.

A trained architect turned jewelry entrepreneur, Jinal shares how she transformed the sacred mangalsutra, a symbol of Indian marriage, into a modern heirloom that bridges culture and contemporary design. Through her rebranding journey, she discovered that authenticity, sustainability, and abundance are the real gems behind building a purpose-driven brand.

💎 In this episode, you’ll learn:

• How Jinal turned a cultural tradition into a global jewelry movement

• Why design is about empathy and problem-solving, not just aesthetics

• How rebranding clarified Sampati’s purpose and aligned it with legacy

• The mindset shift behind starting scrappy, failing fast, and growing with integrity

• Why female founders should focus on community and clarity not perfection

Jinal also shares her personal mantras: Live Sustainably and Compassionately, Lead with Integrity, and Embrace an Abundant Mindset, values that shape not just her brand, but how she lives and leads.

Whether you’re a designer, entrepreneur, or creative founder, this episode will remind you that transformation starts with purpose and that your story is your most powerful brand asset.

✨ Listen now and discover how tradition becomes transformation when you lead with authenticity.

Connect with Jinal Sampat🌐 www.sampati.com📱 Instagram: @sampati_official💼 LinkedIn▶️ YouTube: Sampati

Connect with Host Jo Espejo🌐 brandingbyjo.com📱 Instagram: @brandingbyjo