In this episode of The Branded Impact Podcast, Jocelyn “Jo” Espejo sits down with Dr. Holly Neujahr, founder of N2 Physical Therapy and Sisu Business Practice, to unpack how she transformed burnout into a thriving, purpose-driven healthcare brand.

Holly shares her journey from launching a pelvic health practice to leading multiple clinic locations with a culture built on provider wellbeing, autonomy, and alignment. Together, Jo and Holly explore what it takes to scale sustainably — from team development and culture-first leadership to building a consistent, experience-driven brand.

Whether you’re a healthcare professional, founder, or entrepreneur, you’ll walk away inspired to grow your brand without losing your purpose.

What You’ll Learn

• The connection between pelvic health, patient experience, and provider wellbeing

• How to know when it’s time to outsource and hire help

• Building a culture that prevents burnout and empowers autonomy

• Keeping brand experience consistent across multiple locations

• How to measure success beyond social media metrics
• The mindset shift from DIY hustle to sustainable growth

• Healthy teams = Healthy business.

  Pull Quotes

  “When you can give up control of what isn’t your expertise, do it.” — Dr. Holly Neujahr

  N2 Physical Therapy Freebies: 

  https://n2physicaltherapy.com/free-womens-pelvic-health-bliss-course/

  https://n2physicaltherapy.com/free-mens-pelvic-health-course/

  The Sisu Practice Free Training Snippets for Physical Therapists: 

  https://thesisupractice.com/free-training-for-physical-therapists/

  
  

  “You don’t have to be perfect to make an impact. You just have to stay aligned.” — Jo Espejo

Personal finance made approachable. In this fun, down-to-earth episode, Jocelyn Espejo, aka Jo, interviews Cally Ingebritsen, Founder & Financial Coach at Chillax Finance, on financial coaching, budgeting basics (50/30/20), money management, and a healthier money mindset, plus how authentic branding and simple entrepreneurship moves (hello, email marketing) boost visibility and trust.

Cally brings 16+ years of experience and multiple certifications to demystify financial literacy. She shares the common “WTF money moments” that prompt people to seek help, the four pillars of Money 101 (bills, savings, debt, fun), and why consistency > perfection. We also get into branding that feels like you (and stands out), because your story and quirks are conversion power, yes, even Shakira-level fandom.

What You’ll Learn

• Why traditional financial planning can feel intimidating and how Chillax Finance flips the script

• Money 101 made simple: bills, savings, debt, and fun (freedom, not restriction)

• The role of an emergency fund for debt prevention (while paying balances down)

• How to make progress without being “perfect” with money

• • The branding mistake that makes businesses forgettable and how authenticity builds trust faster than polish
  • Visibility foundations for service founders: website, reviews/SEO, and email marketing to nurture “not-yet-ready” buyers

• • “It’s not a flex to be a well-kept secret.”
  • “Don’t accept that it has to be stressful.”

  
  

  Connect with Cally & Chillax Finance

  🌐 Website: chillaxfinance.com

  📱 Instagram: @chillaxfinance

  💼 LinkedIn: Cally Ingebritsen

  
  

  Join the Branded Impact Community

  ✨ Love this? Subscribe for weekly conversations on branding, visibility, and impact.

  📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold, aligned brand?

  Book a call with Jo today.

  
  

  Tools I Personally Recommend

  ✅ Flodesk – Create gorgeous, easy emails (my go-to ESP). Get 50% off your first year:

  ✅ Plann – Plan, schedule, and post your social content:

  (Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love.)

  
  

Jo Espejo sits down with Alyx Coble-Frakes, Founder & CEO of The Agenda, a groundbreaking femtech company revolutionizing how women approach productivity, relationships, and well-being. A former health coach turned accidental tech entrepreneur, Alyx has grown The Agenda. into a movement that’s earned national media coverage, strategic partnerships, and a loyal community of women who are done with burnout and ready to thrive.

Alyx opens up about the science of cycle literacy, why women are not “smaller men,” and how hormones impact brain function, creativity, and energy throughout the month. She shares the mission behind The Agenda. To help women build lives that work with their biology instead of against it, and how personal branding played a pivotal role in attracting aligned investors, collaborators, and users. With unfiltered honesty, Alyx also reveals the branding mistakes female founders make, how to show up powerfully instead of professionally, and why authenticity and boldness are your ultimate differentiators.

Whether you’re a founder, creator, or changemaker, this conversation is packed with insight, strategy, and inspiration to help you own your story and stop playing small.

🔑 What You’ll Learn

Why tracking your cycle isn’t a weakness. It’s your ultimate strategy

How hormones impact productivity, relationships, and creativity

The Agenda: a blueprint for living in alignment with your biology

Why burnout is optional when you sync your work with your cycle

The biggest branding mistake female founders make (and how to avoid it)

How to build a bold personal brand that attracts aligned opportunities

Why boldness and lived experience are the keys to influence in 2025

🧲 This Episode is For:

✔️ Women entrepreneurs who want to thrive without burning out

✔️ Founders and CEOs ready to build brands that start conversations

✔️ Professionals seeking alignment between biology and business

✔️ Female leaders tired of “hustle culture” and ready for sustainable success

✔️ Anyone curious about blending science, strategy, and self-care

📇 Connect with Alyx Coble-Frakes & The Agenda.

🌐 Website: theagendaperiod.com

📱 Instagram: @theagendaperiod

💌 Free Resource

✨ Start syncing your schedule with your cycle: Download the free guide

📢 Join the Movement

Love this episode? Subscribe for more authentic conversations around branding and impact.

📩 DM @brandingbyjo

 on Instagram and share your favorite takeaway.

🎯 Ready to build a brand that makes people feel something? Book a call with Jo today.

💼 Tools I personally recommend

✅ Flodesk – Create gorgeous, easy-to-use emails. Get 50% off your first year: https://flodesk.com/c/JOCELYNESPEJO

✅ Plann – Schedule, plan & post your social content with ease - https://www.plannthat.com/register/?fp_ref=cus_P56FcFDrW0EuRv&name=Branding

(Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love).

🌟 Welcome to Episode 16 of the Branded Impact Podcast with Branding by Jo! In this unapologetic and powerful conversation, host Jo Espejo sits down with Tara Leson, a multi-passionate entrepreneur, strategist, and podcast host, to talk about scaling businesses with systems, strategy, and values-led growth.

Tara shares her inspiring journey of pivoting from nursing and fitness to building an online business that empowers entrepreneurs to define their own success terms. She opens up about creating alignment, building authentic connections, and the power of unapologetically living your “why.”

If you’ve ever felt pressured by the “shoulds” of entrepreneurship or worried that automation will take away your humanity, this episode will remind you that personal branding isn’t just about visibility; it’s about connection, integrity, and impact.
What You’ll Learn in This Episode

• How Tara built a values-driven business rooted in systems and strategy

• Why defining success on your own terms is key to sustainable growth

• The truth about scaling: automate tasks, not human connections

• How strong opinions can repel some but attract your most aligned clients

• Why being values-led helps build deeper relationships and stronger communities

• The role of initiatives like The Safer List in shaping authentic spaces

✔️ Entrepreneurs ready to scale without losing authenticity ✔️ Women craving alignment between business and life

✔️ Coaches, strategists, and creatives who want to stand out with values-led branding

✔️ Leaders looking to build genuine relationships in a tech-driven world

✔️ Anyone tired of cookie-cutter business advice

🌐 Website: taraleson.com

📸 Instagram: @iamtaraleson

🎙️ Podcast: Unapologetic

`💌 Free Strategy Session: Book your 30-min Systems & Strategy to Scale session with Tara

As Tara says at the end of our conversation: 👉 “Go after everything you f’ng want and be unapologetic about it.”

✅ Flodesk – Create beautiful, easy-to-use emails. Get 50% off your first year: Click here ✅ Plann – Schedule, plan & post your social media content with ease: Click here

(Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I personally use and love.)

🔔 Don’t forget to subscribe to the Branded Impact Podcast for more real, inspiring conversations on branding, business, and impact.

📩 DM @brandingbyjo on Instagram and share your biggest takeaway from this episode.

This Episode is Perfect For:

📇 Connect with Today’s Guest: Tara Leson

🎯 Jo’s Big Takeaway🛠 Tools & Resources I Personally Recommend✨ Let’s Stay Connected!

🎙️ Branded Impact Podcast #15 | Guest: Dianne Kosto (Symmetry Neuro Pathways)

🌟 Episode Overview In this powerful, hope-filled episode, Jo Espejo sits down with Dianne Kosto—Founder & CEO of Symmetry Neuro Pathway Training, a self-described “mom on a mission.” Dianne shares how neurofeedback-based brain regulation saved her son’s life and became a company dedicated to making regulation accessible for families worldwide. She unpacks scaling to ~$500k by speaking in the right rooms, then transparently walks through a major pivot from B2C to B2B with a 100% done-for-you delivery model for clinics, gyms, schools, and wellness centers. You’ll hear how clear messaging, brand guardianship (shoutout to lead creative Molly), and capacity-driven growth (27 launch locations) are guiding Symmetry’s next chapter.

🔑 What You’ll Learn

• How Dianne turned a personal crisis into a mission-driven brand using brain regulation (neurofeedback).

• Speaking-to-revenue: the rooms that helped her reach half a million—and what changed when an industry collapsed.

• The pivot playbook: moving from B2C to B2B with a done-for-you model that removes time, training, and equipment barriers.

• Messaging that sticks: simplifying complex science without overstepping clinical scope—and why consistency matters.

• Strategic partners Symmetry is targeting now (biohacking/longevity clinics, chiropractic neurologists, high-end gyms, select residential programs).

• Capacity-led scaling: why “27 locations” is the near-term target before opening the floodgates.

🧲 This Episode Is For ✔️ Parents and caregivers seeking non-invasive options for dysregulation/impulsivity ✔️ Founders building mission-led brands in complex or regulated spaces ✔️ Wellness, biohacking & performance clinics exploring add-on services ✔️ Marketers/ops leaders simplifying scientific services for mainstream audiences

🧪 Symmetry in a Sentence Noninvasive brain training that uses real-time feedback to help the brain learn healthier patterns—so people can self-regulate more effectively.

📍 Where Symmetry Is Launching Next. Initial trainings are lining up in Texas and expansion in Utah—with a goal of 27 high-fit partner locations.

🛠 Toolbox Talk (Rapid Fire)

• Dianne’s must-have: Basecamp for company-wide project management.

• Molly’s creative stack: ChatGPT (“Sage”), Canva, and Midjourney for brand-aligned visuals.

📇 Connect with Dianne Kosto & Symmetry Neuro Pathways 🌐 Website: symmetryneuropt.com 📱 Social: @symmetryneuroPT (all major platforms)

💌 Join the Movement Loved this conversation? Subscribe for more candid, practical chats on branding and impact. DM @brandingbyjo with your biggest takeaway and tag a clinic owner or wellness lead who should hear this.

🎯 Partner With Symmetry Operate a biohacking/longevity clinic, chiropractic neurology practice, high-end gym, or out-of-pocket residential program? Explore Symmetry’s done-for-you brain regulation service and help your clients see measurable results—without adding overhead, equipment, or new certifications. 

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #14 | Guest: Heather Wentler, Co-Founder & Executive Director of Doyenne

🌟 Episode Overview In this inspiring episode, Jo Espejo sits down with Heather Wentler, the Co-founder and Executive Director of Doyenne, a nonprofit dedicated to supporting entrepreneurs and building inclusive ecosystems. A former K–12 educator turned entrepreneur, Heather also founded Fractal and Madison SOUP, and today serves as a recognized leader and advocate for equity in entrepreneurship, sitting on advisory boards and driving initiatives that empower historically marginalized genders.

Heather opens up about the evolution of Doyenne and how the organization helps founders identify if they’re at the right stage to work together—or if the timing will be better in the future. She also shares how being bold, different, and unapologetically true to your brand is essential for standing out in business.

From redefining entrepreneurship beyond just a paycheck, to offering tangible support through Doyenne’s programs (like the Investor Accelerator, currently offering a 33% discount for the Sept–Nov cohort), Heather brings practical wisdom and powerful perspective for entrepreneurs navigating the early stages of growth.

🔑 What You’ll Learn

• How Doyenne supports founders through every stage of the entrepreneurial journey

• Why aligning your brand with your values builds confidence and clarity

• The biggest fears holding founders back and how to overcome them

• The importance of honoring the deeper “why” behind your business, beyond money

• How boldness and differentiation create stronger, more authentic brands

• Insights into Doyenne’s Investor Accelerator Program and opportunities for funding

🧲 This Episode is For: ✔️ Early-stage entrepreneurs ready to grow with clarity and support ✔️ Founders who want to align their brand with their deeper purpose ✔️ Business leaders exploring funding opportunities and investment readiness ✔️ Women and historically marginalized entrepreneurs seeking equity and visibility ✔️ Anyone afraid of “being too bold” but ready to stand out

📇 Connect with Heather & Doyenne 🌐 Website: doyennegroup.org 📱 Social: @doyennegroup (LinkedIn, Instagram, Facebook)

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram with your favorite takeaway. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #13 | Guest: Emma Jones 🌟 Episode Overview In this high-energy and heart-centered episode, Jo Espejo sits down with Emma Jones, a Central Florida realtor under Orange Slice Properties and the visionary behind NextGen Orlando, a networking group for young professionals rooted in purpose and giving back.

Emma shares her journey of building a thriving real estate business from scratch without ads, connections, or a pre-existing network. With a brand grounded in community, clarity, and consistency, Emma shows how authenticity and service can set you apart in a saturated industry. She also opens up about the power of perception, the importance of showing up (even when it’s uncomfortable), and how building NextGen helped her turn loneliness into leadership.

Whether you’re a solo entrepreneur, realtor, or community builder, this episode is packed with actionable advice and bold inspiration.

🔑 What You’ll Learn

• How Emma built her business from zero network with zero ad spend

• Why consistency is the ultimate brand builder

• How to build a personal brand under a brokerage umbrella

• Turning loneliness into leadership through community
  Sensory branding and emotional connection in real estate

• The magic of creating experiences that make people feel seen

• Tips for networking, niche marketing, and staying visible

🧲 This Episode is For: ✔️ Realtors and entrepreneurs ready to stand out with heart ✔️ Women building community and meaningful connections ✔️ Founders looking to lead through service and story ✔️ Anyone who’s tired of waiting and ready to create their own path ✔️ Creators seeking consistent, values-driven visibility

📇 Connect with Emma Jones & NextGen Orlando 🏡 Instagram: @emmajoneshomes 🤝 Community: @nextgenorlando

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & Recommend: Want to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #12 | Guest: Jessica Malka 🌟 Episode Overview In this beautifully grounding episode, Jo Espejo sits down with Jessica Malka, founder of LEIAMOON, the revolutionary wellness brand blending ancient ritual with modern design. LEIAMOON’s signature product—a thoughtfully engineered steam seat—is helping women reconnect with their pelvic space, body wisdom, and inner sovereignty.

Jessica opens up about her journey from architectural design to feminine health innovator, and how her personal healing sparked a movement. Together, Jo and Jessica explore what it means to lead with softness, the power of sacred rituals, and how personal brands can be a true reflection of your essence.

Whether you're a wellness entrepreneur, product creator, or a woman reclaiming her connection to self, this episode offers gentle wisdom and fierce inspiration.

🔑 What You’ll Learn

• How Jessica’s health journey led to the birth of LEIAMOON

• What vaginal steaming is—and why it’s making a powerful comeback

• The challenges of bringing a physical product to market

• How to use affiliate marketing to grow a wellness brand

• Why softness and authenticity are branding superpowers

• Building community in a taboo-busting space

• Redefining leadership as a feminine entrepreneur
  

🧲 This Episode is For: ✔️ Wellness entrepreneurs launching physical or holistic products ✔️ Women exploring body connection and ancient practices ✔️ Creators building brands rooted in personal healing ✔️ Founders navigating crowdfunding and product development ✔️ Anyone ready to lead with softness, strength, and purpose

📇 Connect with Jessica Malka & LEIAMOON 💼 Instagram: @leiamoonwomen 🌐 Website: https://leiamoon.com 📺 YouTube: Leia Moon Steam 📩 Email: [email protected]

💌 Join the Movement ✨ Love this episode? Subscribe for more stories of brave brands and soulful leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build a brand that embodies you? Book a call with Jo today.

🎙️ Branded Impact Podcast #11 | Guest: Debbie Allen

🌟 Episode Overview In this empowering episode, Jo Espejo sits down with Debbie Allen, the world's #1 authority on expert positioning and founder of Big Money Stages. Debbie shares her extraordinary entrepreneurial journey, from building multiple million-dollar businesses to becoming one of the highest-paid female speakers globally.

Jo and Debbie dive deep into how entrepreneurs can effectively position their brands, the secrets of speaking to sell from the stage, and why owning your expertise is crucial for lasting success. Debbie highlights real-world stories about mentorship, following intuition, and pivoting strategically to scale businesses authentically.

Whether you're an aspiring entrepreneur, a seasoned business owner, or someone ready to amplify your brand through powerful positioning, this conversation will inspire you to step boldly into your expertise.

🔑 What You’ll Learn

• How Debbie built million-dollar businesses and navigated major pivots

• Secrets to confidently positioning yourself as an expert

• Why authenticity and clarity matter more than perfection

• Practical advice for monetizing your expertise through speaking

• Recognizing and trusting your intuition when choosing clients

• How to identify your unique brilliance and leverage it

• The power of mentorship and the importance of investing in guidance

🧲 This Episode is For: ✔️ Entrepreneurs ready to claim their expert status ✔️ Speakers who want to master selling from the stage ✔️ Women leaders striving to scale their businesses authentically ✔️ Coaches and consultants building impactful personal brands ✔️ Anyone seeking clarity, alignment, and purposeful growth

📇 Connect with Debbie Allen 💼 Website: DebbieAllen.com 🎁 Free Gift (Book & Resources): ExpertPositioningSuccess.com

💌 Join the Movement ✨ Love this episode? Subscribe for more insights on branding, expertise, and leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build your bold, impactful brand? Book a call with Jo today.

🌟 Episode Overview In this powerful episode, host Jo Espejo is joined by Tami Chapek, a renowned executive leadership coach and the visionary founder of WeInspireWe. Together, they dive into the bold and transformative concept of Leadership reDEFYned - Tami’s signature platform and soon-to-be published book that equips leaders with the tools to break through barriers and lead with lasting impact.

Tami shares how she’s helped leaders at top organizations like Google, Novartis, and Uber tap into their authentic leadership styles and unleash their true potential. Jo opens up about her evolution, from a leader in the marketing world to a global change agent, and how building a personal and company brand rooted in purpose has created a deeper impact.

They both challenge outdated leadership norms and offer a powerful call to action: that everyone, regardless of title, age, gender, or experience, has the power and responsibility to lead🔑 What You’ll Learn

• Why authenticity is the #1 leadership superpower

• How to reDEFYne what great leadership looks like in today’s world

• How personal branding builds confidence and intentional influence

• Why consistency is key to leading with purpose

• The biggest leadership lesson Tami learned as the founder of WeInspireWe

• Strategies to help your organization not just survive but thrive

🧲 This Episode is For:

✔️ Emerging and established leaders at all levels

✔️ Marketing professionals ready to expand their influence ✔️ Organizations looking to revolutionize their leadership models

✔️ Women ready to lead with confidence and clarity ✔️ Anyone seeking to align passion, purpose, and impact

💌 Join the Movement ✨ Inspired by this episode? Subscribe for more bold conversations on leadership, branding, and transformation. 📩 DM @brandingbyjo on Instagram to share your biggest takeaway. 🎯 Want to lead with purpose? Book a 1:1 strategy call with Jo today.

📇 Connect with Tami 🌐 Website: www.weinspirewe.com 📸 Instagram: @weinspirewe 💼 LinkedIn: Tami Chapek | WeInspireWe 📘 Facebook: facebook.com/weinspirewe

💬 Signature Quote: Leadership reDEFYned: defy the ordinary, unleash true potential.

🎁 Free Resources Grab your free leadership tools: weinspirewe.com/leadership-freebie Book a complimentary strategy session: calendly.com/tamichapek/strategy-session