Branded Impact Podcast

Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

•  👟 How identifying an underserved market led to a purpose-driven business

•  🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

•  💡 How grassroots marketing and brand ambassadors fuel organic growth

•  👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

10% off using code BRAND

#WomenInBusiness #FemaleFounders #ProductInnovation #GirlsInSports #FaithOverFear #BrandedImpactPodcast #PurposeDrivenBranding #AuthenticEntrepreneurship #GrassrootsMarketing #WomenSupportingWomen

 Branded Impact Podcast #2 | with Ashley Fritchie, Founder of Puddle and Bloom

In this episode, we welcome Ashley Fritchie, the founder of Puddle and Bloom Tech Marketing, who transformed her burnout into a purpose-led business helping women show up confidently online.

Ashley shares her journey from working 100-hour weeks to building a remote business centered on freedom, intention, and impact. She breaks down why custom websites outperform templates, the most common mistakes service-based businesses make, and how personal branding (yes, including that brand photoshoot you’ve been putting off) plays a critical role in building trust.

🔑 What You’ll Learn

•  🧩 Why custom websites matter more than you think — and how to make yours work for you

•  💻 How one med spa doubled its success after ditching a broken website

•  💸 Why investing in your digital presence isn’t optional (plus, affordable ways to start small)

•  📸 The secret sauce behind brand photos and personal branding that truly connects

🧲 This episode is for: Coaches, creatives, service providers, and aspiring founders are ready to upgrade their digital presence and attract aligned clients with confidence.

📇 Connect with Ashley & Puddle and Bloom:

• Instagram: https://www.instagram.com/petalandbloomtechmarketing/

• Website: https://petalandbloomtechmarketing.com/

• Facebook: https://www.facebook.com/PetalandBloomTechMarketing

• Linkedin: https://www.linkedin.com/in/ashleyfritsche/ and https://www.pinterest.com/websitesforwomen/

Branded Impact Podcast #1 | with Jo Espejo

Welcome to the very first episode of the Branded Impact Podcast! ✨In this solo episode, Jo Espejo — founder of Branding by Jo — shares her journey from hiding behind the screen to becoming the confident, visible face of her brand.

She dives into 3 powerful branding truths that helped her shift how she shows up, serves, and leads a purpose-driven business:

🔑 What You’ll Learn:

• 🤝 Why your brand is the bridge between your value and others’ trust

• 👁️‍🗨️ How strategic visibility builds real authority (even if you’re camera-shy)

• 🚫 The hidden cost of copying others — and how authenticity attracts growth

🧲 This episode is for:

Entrepreneurs, coaches, and creatives are ready to stop hiding and build a magnetic, aligned, and confident brand.

📇 Connect with Jo:

• Website → https://brandingbyjo.com

• Instagram → https://instagram.com/brandingbyjo

• Facebook: https://www.facebook.com/brandingbyjo

• • Pinterest: https://www.pinterest.com/brandingbyjo/
  • LinkedIn: https://www.linkedin.com/in/jocelynespejo/ and https://www.linkedin.com/company/brandingbyjo