Every brand tells a story—but are you telling the right one?

In this episode of Chats with Jason, Emmy-winning business storytelling coach Park Howell (author of Brand Bewitchery and host of The Business of Story) explains how brand storytelling drives business growth through his proven Story Cycle System™.

👉 What you’ll learn:

• How to clarify your brand story to win trust and customers
• Why storytelling is a sales driver, not fluff
• The And–But–Therefore (ABT) framework for quick, powerful stories
• Case studies: How companies grew 400%–600% with storytelling
• Why your customer is the hero—not your brand

If you’re a business leader, brand manager, or entrepreneur looking to grow sales, attract customers, and build a magnetic brand, this episode is for you.

00:00 – Introduction: Every brand has two stories

02:00 – Why the messy middle matters in storytelling

05:00 – How the brain creates stories automatically

09:00 – Hero’s Journey adapted for business

13:00 – Case study: Adelante Healthcare grows 600%

15:00 – Case study: Prêt Auto Partez grows 400%

18:30 – The ABT framework explained

28:00 – ROI of storytelling (Trimble case study)

31:00 – Inside the Story Cycle System™

36:00 – Marketing vs storytelling

39:00 – Why your customer is the hero

40:00 – First step to own your brand narrative

Want more insights on transforming your business? 🚀 

🔔🔥 Hit That Subscribe Button NOW!

🎯 Share These Game-Changing Tips with Your Network!

👍💭 Like and comment —we'd love to hear your thoughts!

Follow Jason S Bradshaw:

Website: https://jasonsbradshaw.com/

LinkedIn: https://www.linkedin.com/in/jasonsbradshaw/

Facebook: https://www.facebook.com/jasonsbradshaw

Instagram: https://www.instagram.com/jasonsbradshaw/

Twitter/X: https://x.com/jasonsbradshaw

Follow Park Howell: 

Website: https://businessofstory.com/

LinkedIn: https://www.linkedin.com/in/parkhowell

Facebook: https://www.facebook.com/groups/BusinessOfStory/

Instagram: https://www.instagram.com/businessofstory/

Twitter/X: https://x.com/ParkHowell

YouTube: https://www.youtube.com/@Businessofstory

Buy Brand Bewitchery here: https://a.co/d/5fwmwlx

#BrandStrategy #BusinessLeadership #CustomerExperience #Entrepreneurship #MarketingStrategy #BusinessStorytelling #BusinessGrowth #ParkHowell #BrandBewitchery

#ChatsWithJason #BusinessPodcast