The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies. To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder & Chief Metaverse Officer of metaverse consulting firm Journey, and Erika Wykes-Sneyd, the Global VP Marketing for Adidas Originals, Collaborations & Basketball & Lead of Adidas Web3 Studio Adidas and Adidas Originals for this episode of The Startup Guide to Growth podcast. Our guests discuss the relationship between brands and the metaverse today: how large companies are approaching the metaverse, and how entrepreneurs may engage in the next trillion-dollar market opportunity.