The Startup Guide To Growth

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Rui Pedro Silva, former CIO at ERIKS and current VP Digital & Sales Tech Global Platforms at Adidas, chats with Abhishek Lahoti, Sapphire's VP of Business Development in EMEA in this in-depth discussion about what start-ups need to know when trying to sell to an Enterprise in the European market. Rui's first-hand experience at ERIKS, a large industrial company based in the Netherlands, helps shed a light on how large companies differ from their American counterparts. From the end of PoCs to multi-lingual, multi-national scale to privacy and security, this conversation walks through the essentials of successful Enterprise selling in Europe, straight from the buyer's mouth.

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Early on in the pandemic, nearly every business moved to a remote model. More than two years later, and many companies have adopted some sort of remote-friendly approach, including the increasingly popular hybrid workforce model. At the same time, there’s a strong call to action for organizations to focus and expand their diversity, equity and inclusion efforts. In this episode, Sapphire’s Partner and Head of the Talent Network, Elizabeth Patterson speaks with Barbie Brewer, Chief People Officer at mParticle (formerly, Chief People Officer at ClickUp, Chief Culture Officer at GitLab and VP, Talent at Netflix) about how remote/hybrid is helping drive equality and diversity, particularly amongst women, the steps companies need to take to ensure women and underrepresented minorities aren’t left behind in this new model of work, the impact of the Great Resignation on diversity, equality and inclusion and more.

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In this episode of Startup Guide to Growth, Sapphire’s Abhishek Lahoti, Head of our International Expansion Center of Excellence, speaks with Kiki Stannard, Managing Director at Zedra, a global expansion, wealth and solutions based in London. Kiki's specialty is in advising companies on HR practices across Europe. When it comes to the UK versus Ireland versus the Netherlands, start-ups need to understand exactly how to deploy and employ successfully. Tune in to hear Kiki walk through the fascinating intricacies between European countries, how these differ from the U.S., and how to plan appropriately for your European leap.

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Engineers often sit on the front lines between market laggards and category leaders, and their skills are in short supply. The market for skilled and dependable engineers is more competitive now than ever before, with the Great Resignation intensifying the War for Talent. In this episode, David Carter, Sapphire’s head of the Infrastructure and DevOps Center of Excellence, speaks with Rob Zuber, CTO of CircleCI, a leading continuous integration and delivery platform used by the world's best engineering teams to radically reduce time from idea to deploy, about how to successfully scale engineering organizations in the current market. Tune in to hear how Rob and his team approach attracting talent, ways to avoid burnout, steps to improve retention, and how to measure overall productivity as your organization grows and matures.

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How do you set up your company for GTM success in Europe? Rico Mallozzi’s guest today is Robbie O'Connor, the General Manager of Notion, who’s had considerable experience with Google and Dropbox. In this episode, Robbie discusses how Europe presents incredible opportunities, but also incredible challenges, especially for startup tech companies. First off, you need to be mindful of your target region’s culture. Localizing your marketing strategy while integrating just enough innovation so as not to make your potential customers uncomfortable is essential. If you want to take a closer look at GTM success within Europe, then this episode’s for you. Don’t miss this! 

Robbie is the General Manager for EMEA at Notion, and their first feet on the ground in the region. He'll lead the way as Notion builds its enterprise motion, launches in new languages, and serves more customers across borders. He has experience heading EMEA sales at Asana and Dropbox, and before that was in charge of enterprise partnerships at Google Maps.

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Building anchor partnerships is key to building your business. When it comes to channel partners, finding the right people is always the goal. Build partnerships around the world to help spread your brand. Learn how to find anchor partnerships with Seann Gardiner. Seann is the Senior Vice President of ThoughtSpot, who handles all their partnerships globally. He joins host Rico Mallozzi to talk about the importance of partnerships. Learn his partner model and how building relationships is important for your platform. Find more business opportunities today.

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Selling open source is different from selling in an enterprise SaaS environment. Rico Mallozzi's guest is Javier Molina, the Senior Vice President of MongoDB. Javier discusses with Rico how the reality of every business is the need to drive revenue. This is where the open-source managed service model comes in. In this model, the core functionality of the software is still available to anyone for free. But there are additional features customers can choose to purchase. Join in the discussion to learn from Javier’s sales and marketing strategies! 

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As SaaS companies continue to thrive in today's digital age, they are expected to constantly innovate as technological innovations happen. This makes the role of growth in this sector extremely important. Rico Mallozzi is joined by Marie Gassée, the VP of Growth at Confluent, to explain how they approach massive changes and shifts in today's ever-evolving self-serve model. She discusses how they experiment with their processes to achieve the most practical ways and what a good SDR compensation looks like. Marie also explores the significant contribution of data science in the go-to-market and why she loves this particular field so much.

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Revenue operations is an increasingly trendy model of commercial leadership that essentially brings together the operational teams under an umbrella leadership that allows for greater coordination. As companies look to transform, accelerate revenue, and improve productivity, the RevOps model eliminates the siloed nature of these operational teams and expedites the execution of change. Dan Carpenter has taken on this kind of role four times in his career. In his most recent position at PTC, he leads a team of 400 professionals who are responsible for the company’s revenue operations. This wealth of experience uniquely positions Dan to speak about all things RevOps, which he competently does in this conversation with Rico Mallozzi. Listen in as Dan shares his take on the roles and responsibilities of a best in class RevOps organization, the key balances between process, analytics and go-to-market strategy, how sales enablement can be supercharged with RevOps, and what makes a great RevOps leader. 

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