In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.

00:00 - 10:01 Early Career & Success
10:14 - 12:33  Role at OMnet
12:51 - 22:32 How Brands Use OOH
22:57 - 41:19 Importance of a Strong Media Mix
41:47 - 44:18 New York Ad Club

The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/