We're thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

How can brands connect with Gen Z in authentic, effective ways?

If there's anyone to ask that question to, it's Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.

NinetyEight help brands anticipate Gen Z's needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.

Gia tells us the origin of NinetyEight, why you don't need big budgets to excel on social and why brands shouldn't skip building their identity.

Plus, she shares the top do's and don'ts for brands marketing to Gen Z and the best ways to stay authentic.

In This Episode:

• 0:00 – Introduction

• 5:17 – NinetyEight's origin story

• 6:04 – Challenges of creating content for Gen Z

• 7:23 – Why Gen Z is so different

• 9:56 – The disconnect between Gen Z and marketing

• 11:14 – Do NinetyEight educate?

• 12:19 – Their work with Paul Frank

• 20:34 – Measuring success on TikTok

• 23:00 – Interacting with communities

• 23:30 – The do's and don'ts of marketing to Gen Z

• 24:31 – Authenticity on social

• 26:42 – Balancing brand and connection

• 32:14 – Gia's Final Two

• 34:57 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Gia on LinkedIn

• Visit the NinetyEight website

• Follow NinetyEight on Twitter

• Follow NinetyEight on Instagram

• Join The Koi Pond

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