In recent years, forward thinking disruptors have re-calibrated spend to create premium, bespoke experiences to garner global impressions. Pete dissects why established brands have such a difficult time staying ahead, and how the cult waves of Nike, Glossier, and Whole30 have driven market shifts.

Ep. 5: How Brands Inspire Cult Movements

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.

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We kick off season 3 exploring what it looks like to found and launch a small brand in the strange world of 2020. Our guests are Mitch Daugherty, founder of business incubator and accelerator Built Oregon, and Stephen Green, entrepreneur, self-proclaimed recovering banker and VC, and Director of Operations at Pensole Academy, among other titles.

Building a Brand in 2020

Industrial designer Michael DiTullo shares his perspectives on the art and function of industrial design. Pulling from his experience designing some of the most innovative products for Fortune 500 companies, we dissect the evolution of the industry through the eyes of brands and consumers.

Inside Industrial Design

Joining us in Portland from Melbourne, Australia are the minds behind retail design & brand activation agency Noise Noise Noise. Host Alex Vera and Guest Host Aaron Carlsson chat with Blair Cooper & Leigh Gallagher about trends in the Asian & Asian Pacific markets and the evolution of the fashion industry globally.

Noise Noise Noise

Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market. 

Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse. 

Edited by Tim Mulhern.

The New Consumer

This episode explores how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years. Featuring interviews with Dave Query of The Post Brewing Co & 10 Barrel Brewing Co's podcast team.

Ep. 5: How Brands Inspire Cult Movements

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