July 19, 2025

How Brieane Olson Turned Pacsun Into a Culture-Driven Powerhouse

12 minutes

In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Brieane Olson⁠, CEO of Pacsun, on how the brand harnesses youth culture, social listening, and artist partnerships to drive viral success. From the breakout Casey Jean moment to Post Malone collabs, Brieane shares how Pacsun stays culturally relevant while empowering the next generation of creators.

This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Milken Institute⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for inviting us to cover the conference.

Follow Adam on Instagram at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/askadamtorres/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for up to date information on book releases and tour schedule.

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