The Visionary Files

How Bro Marketers Have Destroyed Digital Learning with Steve Corney


Listen Later

Are you an ACTION-TAKER?! Because, today – for ONE DAY ONLY – we’ve got an…episode where we’re breaking down toxic Bro Marketing into all its snake-oily parts.

A Legend in His Own Lunch Box, Aussie-based Steve Corney, shows us exactly why value-based business practices (with no icky manipulative marketing allowed) are needed now, more than ever.

But what’s more, he dares us to go a step further to seek out joy in the relationships we build, rather than transactions.

I promise you’ve never heard anything like this – there’s spicy, and then there’s Australian spicy!

Quick overview of what we cover:

  • Why Steve never aspired to be a CEO, and how he ended up there anyways 
  • Why he derives (maybe too much?) pleasure from throwing wrenches into the twisted psychological sales techniques of Bro Marketers
  • How there’s no such thing as giving away too much knowledge
  • How he nurses his clients back to marketing health after they’ve been through the Bro Marketing wringer
  • How automation actually enhances the human connection element in your biz (when used strategically)
  • Who Steve calls “Time-Sucking Vortexes, Oxygen Thieves, Charlatans, Cereal Box Coaches…” and how to handle them
  • What parts of the Life Coaching Business World he calls BS on
  • The three elements you need to focus on to win at your next digital experience event
  • What the heck is up with every offer ending in “7”


RESOURCES: 

  • Click here to join Adriane’s Scalable Foundations Membership
  • Click here to get on the waitlist for Sustainable Growth Lab
  • Click here to work with Adriane and the Soulpreneur Agency


LISTEN TO MORE EPISODES WITH STEVE:

  • Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
  • Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1
  • Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
  • Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
  • Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
  • Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
  • Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience


CONNEC

Resources:

  • Predictable Sales: a secret podcast around making predictable – even daily – sales
  • Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

  • Adriane's Instagram
  • Visionaries' Instagram
  • Adriane's LinkedIn
  • Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

...more
View all episodesView all episodes
Download on the App Store

The Visionary FilesBy Adriane Galea