#192: Lee Gordon handles Communications and Government Affairs at Brunswick Corporation, the world's largest recreational boat and marine technology company.

In this episode, Lee talks about what it actually takes to run comms at a publicly traded company in 2026 — when tariffs, politics, AI, and the 24-hour news cycle have all collided at once.

Here's what we cover:

✅ Why he runs his team like a newsroom and refuses to be a "short-order cook" churning out press releases on demand.

✅ What a real crisis looks like (a shooting at a company facility) and how he navigated it in real time.

✅ Why your personal brand matters more than you think — and what happens when you ignore it.

✅ How he's using AI on his team right now, and where he thinks it still falls short.

✅ The one edge he says AI will never be able to replace.

Lee is the kind of guest who tells you how the sausage actually gets made. No corporate-speak, no polished talking points — just straight talk.

Give it a listen. And if you know someone in comms, marketing, or PR who'd get something out of it, send it their way.

Connect with Lee here: https://www.linkedin.com/in/leegordonbrand/

Connect with Pat here: [email protected]

Connect with Ascedia here: https://www.ascedia.com/contact

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