Most custom home builds run into problems not because of bad craftsmanship, but because of decisions that were made too late or communication that broke down somewhere along the way. In this episode, Jesse sits down with Brooke Coty, co-owner of Hawkins and Gray Design, to talk about what it actually looks like when a designer and builder work together well. Brooke shares practical insight on when to bring a designer in, how to manage client expectations around budget, what decisions need to be locked in before framing, and how consistent communication keeps a build running smoothly from start to finish.

Key Topics Covered
Why designers should be involved before plans are finalized, not after framing
How to navigate budget conversations with clients when vision and allowance don't match
The design decisions that must be made before concrete is poured
How to build strong relationships with trades and subcontractors
What 'clarity is kindness' means on a job site and why it matters
How social media and authenticity are driving real leads for design firms and builders
What 'plans to pillows' service looks like and why it produces the best results

Guest Credit
Brooke Coty, COO of Hawkins + Gray Design
Website: https://www.hawkinsandgray.com
Instagram: @hawkinsandgraydesign