They say, ‘Nothing happens in business until a sale is made,’ but how you make the sale is the difference between thriving and struggling. Push too hard, and you’ll drive customers away. Be too passive, and you’ll lose opportunities altogether. So how do you strike the perfect balance? In this episode, I’m sharing the hard-earned lessons I’ve learned from running a highly successful business for over 30 years. You’ll discover the secret to building trust, avoiding the extremes, and creating relationships that lead to lasting sales success. If you want your business to grow without compromising your values, this episode is for you!