What does it really take to build a supplement brand in Canada?

In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada, multi-time Canadian best poser, and the entrepreneurial mind behind Bull Nutrition and Fitness City Supplements.

Alex gets real about the challenges and wins of running a supplement company under Health Canada’s strict regulations, what makes the Canadian market different from the U.S., and how he and his team built Bull Nutrition into one of the country’s most talked-about brands.

If you’re in sports nutrition, brand development, or just love seeing what it takes to grow something real from the ground up — this one’s worth your time.