Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do better.

From stimulant-heavy pre-workouts to supplements that actually deliver on recovery, absorption, and wellness, this conversation dives into the challenges brands face and the opportunities that lie ahead.

👉 What you’ll learn in this episode:
Why so many supplements fail to meet consumer expectations
The shift from sugar + stimulants to functional, clinically validated ingredients
The crossover from sports nutrition to everyday wellness
Why transparency and education matter more than ever

If you’re in sports nutrition, wellness, or the supplement industry, this episode is packed with insights you can’t afford to miss.

📖 Read the blog on 5 supplement trends shaping 2025: https://nulivscience.com/sports-nutrition-wellness-trends-2025/

From healthy soil to trusted supplements, Gaia Herbs has built its reputation on transparency, sustainability, and a deep respect for the plants they grow. 🌱

In this episode, we sit down with Gaia Herbs’ Formulation Manager, Susan Hirsch, and Global Sourcing & Procurement Senior Manager, Chase Millhollen, to explore how Gaia brings their philosophy to life. We explore their from soil to supplements philosophy — from their certified organic farm in Brevard, North Carolina, to trusted global suppliers who meet their strict quality standards.

Discover how Gaia Herbs:

- Protects soil health to grow nutrient-rich plants

- Maintains clean supplement sourcing without unnecessary additives

- Ensures full supply chain transparency through the Meet Your Herbs® program

- Creates products that truly connect plants to people

This conversation is a must-listen for anyone interested in herbal supplement transparency, sustainable supplement manufacturing, and the integrity behind clean label products.

📖 Read the full blog: https://nulivscience.com/clean-supplement-sourcing/

In this episode, we sit down with the team behind Jelly IV,  the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing sugary powders and social recovery. 

Perfect for nights out, happy hour, and vacations—Jelly IV’s Pregame Chaser is more than just electrolytes. It’s a science-backed solution for hydration, liver support, and social recovery. With zero sugar and key ingredients to help you bounce back faster, it’s the ultimate functional beverage.

🔬 Related Blog: https://nulivscience.com/sugar-free-functional-science-backed-hydration/
📈 Explore our ingredients: https://nulivscience.com
💡 Learn about bioavailability: A Guide to Absorption

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator.

💡 We dive into:

• The evolution of gut health supplement trends
• Why natural recovery supplements are no longer just for athletes
• What’s real (and what’s not) in the longevity supplements space
• How to spot a science-backed supplement formulation from a marketing ploy

Whether you’re a health-conscious consumer, a wellness founder, or a brand builder—this conversation gives you the roadmap to cut through the noise.

🔗 Read the full blog at https://nulivscience.com/supplement-trends-gut-health-recovery-longevity/
 🎥 Watch on YouTube: https://youtu.be/rLyP7lUVZb8

Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients.  In this episode of In the Mix, we sit down with Steven, CEO and Founder of Historic Labs for a candid conversation on the realities of building a successful supplement brand and effective formulas in today’s competitive market.

From the growing demand for clinically backed ingredients like AstraGin and Senactiv, to the importance of transparent manufacturing partnerships, Steve offers valuable insight into what it takes to stay relevant, effective, and trusted in the nutraceutical space.

What You’ll Learn:
 • Why Astragin and Senactiv are used in top-tier formulations
 • How to build long-term partnerships in supplement manufacturing
 • The role of transparency in branding and formulation
 • Ingredient quality, sourcing, and clean label trends
 • Common mistakes new supplement brands make
 • What to look for in a manufacturing partner

If you’re a supplement brand, formulator, manufacturer, or just curious about what goes on behind the scenes, this episode covers the science, strategy, and long-term thinking that drives meaningful innovation in the world of sports nutrition and health supplements.

In this episode, we sit down with David from Axe & Sledge to unpack the evolving playbook for supplement brand success in 2025. We dive into what’s driving the industry's fastest-growing brands—from rapid supplement product development to in-house innovation strategies and the rise of authentic supplement brand marketing.

You’ll hear real-world insights about:

• How David approaches product launches in weeks, not months
• What it means to truly empower a creative team inside a supplement company
• Why authenticity, relationships, and culture are critical for long-term growth
• The role of community and collaboration in modern fitness branding

Whether you're a brand founder, product developer, or fitness entrepreneur, this episode is your guide to how to build a supplement brand that actually lasts.

🎧 Tune in and explore the top supplement industry trends for 2025—and what it really takes to scale in a crowded, culture-driven market.

Clinical supplement research is crucial for modern supplement innovation. In today’s competitive supplement industry, brands can no longer afford to rely on hype or anecdotal claims. Success relies on science. It depends on validated, human-based data. This data drives real-world outcomes in muscle recovery, nutrient absorption, and long-term cellular health. At the center of this scientific evolution is Dr. Chia-Hua Kuo, a globally recognized expert whose work continues to shape the landscape of supplement science. Dr. Kuo plays a pivotal role in the supplement industry by bridging the gap between academic research and commercial application. He is both a respected scientist and an active industry collaborator. He brings a unique perspective.

Dr. Kuo joins the NuLiv Science team. He aims to explain the mechanism and clinical implications of cutting-edge ingredients like Senactiv®. Senactiv is a research backed compound that is designed to accelerate post-exercise muscle recovery. Through his decades of research, Dr. Kuo has examined how cellular function, vascular health, and ingredient bioavailability contribute to athletic performance and recovery. His insights connect academia with industry. They guide formulators past marketing gimmicks to create truly effective supplements.

In this episode of In the Mix, we sit down with Dr. Chia-Hua Kuo, Dean of Sports Nutrition at the University of Taipei, to explore how clinical research and ingredient innovation are redefining performance nutrition and athletic recovery. With a background studying under sports nutrition pioneer Dr. John Ivy, Dr. Kuo brings a deep, evidence-based perspective to the science behind Senactiv®.

What You’ll Learn:

• Why Senactiv® supports endurance, energy production, and recovery

• The importance of clinical trials in ingredient validation

• The science of muscle adaptation and exercise physiology

• Trends in supplement formulation backed by academic research

• What brands should look for in a scientifically supported ingredient

In this episode of In the Mix, we sit down with Donovan, National Director of Sales at Centurion Labz, to explore how top-tier supplement brands are using ingredients like AstraGin®, Senactiv®, and Zylaria® to boost nutrient absorption, athletic recovery, and sleep quality.

From the increasing demand for clinically studied ingredients to the realities of sports supplement formulation, Donovan shares how Centurion Labz approaches ingredient sourcing, product development, and staying competitive in the pre-workout, recovery, and sleep support markets.

Whether you're in supplement manufacturing, formulation, or just a curious consumer, this episode covers the ingredients, brand strategy, and innovation trends shaping the supplement space.

 What You’ll Learn:
• Why top brands use AstraGin for nutrient absorption and gut health
 • Formulation strategy from a leading brand in the hardcore supplement space
 • What makes a strong manufacturer-brand relationship
 • Mistakes to avoid when scaling a supplement product line

If you enjoyed this episode, make sure to like, follow along, and comment. What ingredient or topic should we cover next on In the Mix? Drop your ideas in the comments 👇