You can have the best idea, product, or message in the world, but unless you can communicate in a way that 'wows' your audience, you may as well not bother!

Susie Ashfield shares advice including the 'Golden Rule' she uses with executives to help them becoming more engaging and indeed stop alienating people they are trying to impress.

We talk about the annoying habit of 'dumbing up' presentations and how to best answer "What do you do?" questions.

Many mistakes can be avoided when we think about what it is we are trying to communicate and do it in the clearest and simplest terms we can.

Yet many people will over complicate their message in an attempt to look clever.

Are you talking about what you want or what the audience needs to hear?

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