In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands.

Podcasts are a great way for brands big and small to grow, provided you get your strategy right.

If you go down the salesy route you’re destined for failure, but provide value to your audience and you’ll increase customer engagement, and lifetime value. You can also use podcasts internally as well to engage employees and build a more engaging and fun culture within the company.

Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.