Tristan Burns, the analytics lead from Pizza Hut Digital Ventures joined me today to discuss the art of conversion rate optimisation.

In this episode you’ll learn how the team at Pizza Hut Digital Ventures grows one of the biggest brands in the world by analysing data and coming up with creative solutions to the customer experience. 

What are the biggest myths with CRO? Where should you get started? and what’s probably the number 1 thing to consider when running your tests.

Tristan has worked in Analytics for the past 8 years in various industries including Oil and Gas and Investment Banking but now brings his expertise to the E-commerce world as Analytics Lead at Pizza Hut Digital Ventures. 

At PHDV Tristan leads the analytics team as they strive to make data central to the decision making process.  The team provides detailed analysis and gathers insights to drive conversion rate optimisation with the goal of creating a better pizza buying experience for their customers.