With a gap in regular interview schedule, Austin McNair joins John Tyreman to discuss various ways subject-matter experts and marketers can engage their digital audience, like:

• account-based marketing (ABM)
• creating a unique 'expertise index'
• leveraging AI for dynamic website content
• being human and helpful on social media
• doing regular webinars

Links and references:

https://listeninnovategrow.com/5-podcasts-to-help-drive-b2b-startups-and-smes-grow/

https://hingemarketing.com/library/format/webinars

https://hingemarketing.com/blog/story/b2b-social-medias-two-evergreen-rules

https://hingemarketing.com/blog/story/a-b2b-marketers-field-guide-to-webinars-trends-technology-and-tactics-to-get-started-today