2020 has been possibly the worst year of operating performance in the last five decades. A year-over-year GOP decline of over 70%, placed the GOP margin at the lowest levels in recent history. All hotel companies put forth initiatives to curb the losses. J. Robison Hays lll – President & CEO, Ashford Hospitality Trust; Robert Mandelbaum – Dir. of Research Information Services, CBRE Hotels Research; and Daniel del Olmo – President & COO, Sage Hotel Management joined Sam-Erik Ruttmann and Abid Butt to discuss the cost optimization strategies.