Following the outbreak of COVID-19 and the subsequent acceleration of digitalisation, a shift has taken place in which customer interactions have increasingly moved from an offline to an online environment. This has resulted in online advertising becoming even more essential for smaller businesses, enabling them to interact with consumers who visit physical stores less.

Listen to this EURACTIV Virtual Conference to discuss how the voice of SMEs can be elevated and how the role of digital tools can be further enhanced to help drive the recovery of European SMEs.