Sandra is the owner and founder of PHIT'Cetera - a local sustainable lifestyle-wear boutique. Tune in today and discover:

• What it was like to open a brick and mortar clothing boutique during the pandemic
• The surprising a-ha she had after her first year in business
• What other E-Commerce Retailers can do to make social media easier
• What you can really do with your old sweaters, jeans, and empty jars
• What's hot for fall in comfort fashion
• And so much more!

To see the full show notes, head over to https://HowCanThisBeEasy.com/38

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in today’s episode I”m going to explain how you do this.

• Tune in and you’ll discover:
• The miracle product that showed me the power of social proof
• How to leverage your testimonials
• How to capture, organize, and publish the BEST testimonials
• and SO much more.


To see the full show notes, head over to HowCanThisBeEasy.com/37

Last week I published a reel over on Instagram and I couldn’t believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I’ve been holding in my heart for a really long time

You see, I’m entering my 13th year as a business owner. I’ve partnered with hundreds of women over 40 (and those under 40, AND a handful of people who don’t identify as women) and helped them develop their digital marketing - usually a website but not limited to other marketing channels too - like your social media. Today, I’m digging into this topic deeper. Tune in and you’ll discover:

• The top 5 things I’ve learned from helping women grow businesses online
• Why it sometimes feels so hard 
• How to get out of your head
• Why doing it the way SHE did, might not work for you.
• And SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/36

In today's episode, I'm talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year.

Tune in today and you'll discover:

• What's the difference between coaching and consulting?
• Why the consulting model might be right for you
• How you can get your own on-demand Vice President
• Why hope CAN be a strategy
• AND so much more.

To see the episodes full show notes, go to https://HowCanThisBeEasy.com/35

Tune into today’s episode and discover how to prevent sticky situations with clients before they actually occur.

Managing multiple clients at the same time takes systems, strategy, and policies. Today I’m giving you a glance into the successful and proven systems I’ve developed over the past 12 years of running my business. If you’re scrambling with each new client and recreating processes that never feel aligned, this episode is for you.

You’ll discover:

• The exact policies I have in place and cover in our first call
• The exact questions I ask in our kickoff meeting
• The biggest reason you might be having more stick situations that you’d like
• And SO much more!

See the full show notes at https://HowCanThisBeEasy.com/34

In today's episode I'm talking with entrepreneur Kim Neeson. She's a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She's not new to owning a business, having successfully sold her former court reporting business. Tune in and you'll discover how she's made the pivot to owning and running a digital coaching business.

We dive into a juicy conversation around the differences between coaching, consulting, and mentoring where Kim has extensive experience.

To see the full show notes, go to https://HowCanThisBeEasy.com/33

In today’s episode I’m talking with Cosmetic Nurse Injector Paula Miller of Embellish Medical. She’s got over 20 years of experience in the pharmaceutical/medical industry. Paula has worked as a Nurse in ENT, Oral Surgery, Plastic Surgery and Burn Unit.

 

When you’re new to cosmetic injections, there’s a lot to know and Paula is passionate about natural enhancements.

 

Tune in and you’ll discover:

• The difference between botox and fillers.
• Where and why fillers are used.
• How to choose the best provider.
• What to expect on your first visit.
• And SO much more.

To learn more about Embellish Medical, please visit them at https://EmbellishMedical.com

In this episode I'm joined by Lauren Peachie a Phoneix, Arizona based Brand Photographer who has created a partnership model for her business where she makes social media easier for her clients. She's the third in my series on how to get more confident on camera.   Tune in today and you'll learn:  

• How better photos help you create better content
• The direct relationship between the quality of your content and getting better inquiries.
• What exactly is brand photography and why would you want to book a quarterly shoot.
• And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/31

In this episode I"m joined by Vicky Mina, an award winning Make Up Artist who is the secret weapon of women across Nova Scotia. She's the second in my series on how to get more confident on camera.

Tune in today and you'll learn:

- How Vicky uses makeup to uncover your confidence.

- The reasons why your confidence might be taking a hit.

- All the tips you'll need to show up on video and feel self assured.

- And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/30

Today is the first in a series of four episodes diving deep into confidence and the ambivalence women feel about sharing themselves on social media. Tune in and you'll discover:  

• The number one thing you can do to get more eyes on your services & products
• How your family and generation play a bigger role than you think in your success
• The reality of your reach when you can share more of YOU, online
• How being critical of yourself has nothing to do with confidence
• AND so much more.

  Show notes can be found at https://howcanthisbeeasy.com/29