In our fourth Podcast - "It Takes Money to Make Money  -  the Soft Capital Edition" - Ruth and Kent discussed how one can accelerate the acquisition of hard capital by recognizing and activating forms of soft capital that are ordinarily overlooked.

Wisdom, attention, trust, values, and character - these and more serve as examples of soft capital that are absolutely necessary for a grassroots effort to succeed.

In this interview with Chris Cain, of Alternatives Federal Credit Union in Ithaca, New York, we discuss various innovative programs for community activists seeking hard capital for their neighborhood or community, as well as explore the subtle nuances which exist between hard and soft capital.

Lending institutions don't always have a good name, but it's refreshing to hear of programs such as "character based lending" offered by Alternatives Federal Credit Union.

The abundance necessary to rejuvenate our communities already exists in ample quantity, hidden in plain sight and unrecognized, and not all of it hard capital.

To make this work, we’ll need both sides of the coin, including hard and soft capital.

There's every reason to feel optimistic about our shared future.