Building a Lead Generation campaign isn't something you decide overnight.

You'll need to decide whether you do it in-house, hire a freelancer or an agency.

It's possible you're not ready to build one at all!

In this episode I'll give you a handful of things to think about.

For example, are my current leads and customers getting a great customer experience?

In addition, you'll want to create a list of pros and cons, the cost of the campaign, the timeline and who is going to manage it.