How do you evolve employee advocacy from content sharing into something that drives real business value? In this episode, Joe Morris, former Head of Social Media and Employee Advocacy at Capgemini, shares how he helped transform and scale one of the world's largest employee advocacy programs, supporting over 340,000 employees across global markets.

Joe explains how Capgemini moved beyond "likes and impressions," why trust and leadership buy-in were essential from day one, and how an "impact score" added a layer of competition that kept teams engaged over time.

You'll hear real-world stories, learn how to tailor advocacy in large organizations, and discover what makes these programs sustainable long after the hype fades.

What You'll Learn:

• Why employee advocacy is the most intimate marketing channel
• The role of trust, governance, and culture in scaling programs
• How Capgemini kept momentum through training and competition

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