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How Carl Holden Automates Link Building To Grow Traffic Fast
In this episode of E-Coffee with Experts, Austin Willman sits down with Carl Holden, CMO of Zellus, to unpack how modern agencies are using large language models to scale SEO, automate repetitive work, and protect company culture while doing it.
Carl shares practical steps for becoming AI-enabled (not just AI-aware): training + hands-on practice, building a “trust framework” for ethical usage, and keeping a human-in-the-loop to ensure quality on money pages.
Learn how RankBot automates off-page SEO and link placements so agencies can deliver predictable results to clients, plus real examples of internal workflows that 10x content output without sacrificing EEAT.
You’ll walk away with tactical ideas you can use this week:
– How to train teams safely and securely on AI tools
– Where automation makes sense and where humans must stay involved
– A playbook for raising revenue per employee and retaining talent
– Practical ways to keep content unique, useful, and Google-friendly
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:22: Introduction
00:22 – 00:50: Welcome + Starting the chat
00:50 – 03:19: Big lessons from MAICON
03:19 – 04:34: How AI is changing agencies
04:34 – 05:22: Automating SEO with RankBot
05:22 – 06:36: Using AI for content and social
06:36 – 07:47: Making unique content with AI
07:47 – 08:38: What Google really looks for
08:38 – 09:20: Balancing strategy and operations
09:20 – 10:42: Using AI to think through ideas
10:42 – 12:49: Steps to become AI-enabled
12:49 – 14:29: Advanced AI uses for teams
14:29 – 15:43: Why firing people for AI fails
15:43 – 17:34: Helping teams use AI daily
17:34 – 18:27: Rewarding efficiency and testing
18:27 – 19:56: How Carl runs a small team
19:56 – 22:20: What ethical AI really means
22:20 – 23:58: Questions leaders must ask
23:58 – 24:31: AI as a team multiplier
24:31 – 25:46: Cutting costs vs growing revenue
25:46 – 27:32: Layoffs and impact on morale
27:32 – 28:13: Why you need many skills today
28:13 – 28:50: Where to find Carl online
28:50 – 29:01: Closing
https://www.linkedin.com/in/carlholdenmarketing/
zellusmarketing.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, Austin Willman sits down with Carl Holden, CMO of Zellus, to unpack how modern agencies are using large language models to scale SEO, automate repetitive work, and protect company culture while doing it.
Carl shares practical steps for becoming AI-enabled (not just AI-aware): training + hands-on practice, building a “trust framework” for ethical usage, and keeping a human-in-the-loop to ensure quality on money pages.
Learn how RankBot automates off-page SEO and link placements so agencies can deliver predictable results to clients, plus real examples of internal workflows that 10x content output without sacrificing EEAT.
You’ll walk away with tactical ideas you can use this week:
– How to train teams safely and securely on AI tools
– Where automation makes sense and where humans must stay involved
– A playbook for raising revenue per employee and retaining talent
– Practical ways to keep content unique, useful, and Google-friendly
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:22: Introduction
00:22 – 00:50: Welcome + Starting the chat
00:50 – 03:19: Big lessons from MAICON
03:19 – 04:34: How AI is changing agencies
04:34 – 05:22: Automating SEO with RankBot
05:22 – 06:36: Using AI for content and social
06:36 – 07:47: Making unique content with AI
07:47 – 08:38: What Google really looks for
08:38 – 09:20: Balancing strategy and operations
09:20 – 10:42: Using AI to think through ideas
10:42 – 12:49: Steps to become AI-enabled
12:49 – 14:29: Advanced AI uses for teams
14:29 – 15:43: Why firing people for AI fails
15:43 – 17:34: Helping teams use AI daily
17:34 – 18:27: Rewarding efficiency and testing
18:27 – 19:56: How Carl runs a small team
19:56 – 22:20: What ethical AI really means
22:20 – 23:58: Questions leaders must ask
23:58 – 24:31: AI as a team multiplier
24:31 – 25:46: Cutting costs vs growing revenue
25:46 – 27:32: Layoffs and impact on morale
27:32 – 28:13: Why you need many skills today
28:13 – 28:50: Where to find Carl online
28:50 – 29:01: Closing
https://www.linkedin.com/in/carlholdenmarketing/
zellusmarketing.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.