The personal care and beauty market is projected to be a $750B by 2032—and women and celebrities want a piece of it. Celebrities and the beauty industry have been ubiquitously tied together through generations. In recent years however, celebrities aren’t only endorsing or becoming the face of the brand—they’re now working on their own beauty brands.

Christie Brinkley, the international superstar and seemingly ageless beauty, served as a brand ambassador after being introduced to SBLA Beauty by a friend during the pandemic. The science-backed, non-invasive skincare brand, founded by Beauty Pioneer Randi Shinder, is a new platform of tools that sculpt, lift and firm the face, neck, chin and jawline.

Prior to the rise of the Girl Boss in the 2010’s, that has trickled into the 2020s, Randi revolutionized the fragrance space with CLEAN Beauty in 2002, which became one of the most successful independent fragrance brands of all-time. She followed that with Dessert Beauty with Jessica Simpson, the first brand to exceed $10 million at Sephora, and Fusion Beauty, the first to exceed $50 million at Sephora, before selling both Clean and Fusion in 2009.

Seeking to slow down (yeah right) after launching the I Smell Great brand with Sophia Bush, Randi noticed a white space in the industry, and decided to get back into the lab and invent SBLA.  On this episode of The Reboot Chronicles Show, Randi unpacks her secrets to scaling brands and exits, why Sephora shifted away from their Indi-strategy—and why she should be the CEO of Pinterest.