#41 How Challenges Can Build Connection & Make More Sales - with Zach Spuckler

Zach Spuckler is the go to expert when it comes to challenges! And he's on a quest to help entrepreneurs use challenges to get their work in front of paying customers! After going through a stressful and tiring launch, Zach found himself asking if there was a better way to engage people who want to buy from him. He began running 5-day challenges, and matched his revenue from the last launch with a lot less stress! Zach’s also a great person for me to geek out with about ads, so when we got into the highs and lows of launching, and the ad-motional rollercoaster that comes with it, the conversation was very relatable! If you’ve been thinking about running a challenge for your next launch, click play and listen to a challenge specific episode of Ads That Convert!   What You'll Discover: How Zach went from Periscope to running successful challenges and Facebook ads for clientele. How does a challenge stack up to a webinar or video series type launch? The difference between getting a result, and shifting a mindset during a launch. What a challenge really is, and what to put into it to generate sales. A real look into the highs and lows of launching with challenges and ads.   Soundbites From This Episode: “Having a 40, 50, even 60 percent profit margin is crazy amazing in the world of business”   “There has to be a simpler process” “When I get an idea I just run with it and do it” “We don’t all start out super confident” “Your challenge should create a really specific outcome that actually creates the desire for your paid for product” “I know people who are getting 8 to 10x return on their ad spend by warming up their audience” Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group    To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!