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How Charities Keep Support When Optimism Drops
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Donor loyalty is changing fast, and the outdoor industry can learn a lot from it. We open with community and sector updates across Outdoors NSW ACT, including NAIDOC Week reflections, upcoming sessions with Gadhungal Marring, and key reminders for anyone tracking professional standards and events.
We also walk through what’s live right now for the industry: the AAAS review draft documents and webinar schedule, a hiring notice with Bushwalking NSW, the next draft release of the Outdoor Recreation and Leadership Training Package, and a last call window for the Pinnacle Leadership Program. If you work in outdoor education, outdoor recreation, or nature-based tourism, these deadlines and opportunities shape what capability looks like over the next year.
Then we dig into the headline research: McCrindle’s not-for-profit insights on public sentiment, donor behaviour, and volunteerism. Optimism is declining, yet giving remains steady, and the reasons matter. We talk cause-over-brand decision-making, generational differences (especially Gen Z donors), the TEM equation of time, energy, and money, and why donors increasingly want systemic solutions plus clear proof their support is working.
The most forward-looking shift is how AI and digital research are influencing donation choices. We unpack “portfolio giving,” impact comparisons, trust signals like transparency and authenticity, and why leaders can’t hide behind a logo anymore. If you want better donor retention, stronger community support, and messaging that earns trust, you’ll leave with a practical checklist of what to communicate and how.
Subscribe for more industry insights, share this with someone leading comms or fundraising, and leave a review if it helped. What’s one change you could make this month to show impact more clearly?
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To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel
Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.
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By Outdoors NSW & ACTSend us Fan Mail
Donor loyalty is changing fast, and the outdoor industry can learn a lot from it. We open with community and sector updates across Outdoors NSW ACT, including NAIDOC Week reflections, upcoming sessions with Gadhungal Marring, and key reminders for anyone tracking professional standards and events.
We also walk through what’s live right now for the industry: the AAAS review draft documents and webinar schedule, a hiring notice with Bushwalking NSW, the next draft release of the Outdoor Recreation and Leadership Training Package, and a last call window for the Pinnacle Leadership Program. If you work in outdoor education, outdoor recreation, or nature-based tourism, these deadlines and opportunities shape what capability looks like over the next year.
Then we dig into the headline research: McCrindle’s not-for-profit insights on public sentiment, donor behaviour, and volunteerism. Optimism is declining, yet giving remains steady, and the reasons matter. We talk cause-over-brand decision-making, generational differences (especially Gen Z donors), the TEM equation of time, energy, and money, and why donors increasingly want systemic solutions plus clear proof their support is working.
The most forward-looking shift is how AI and digital research are influencing donation choices. We unpack “portfolio giving,” impact comparisons, trust signals like transparency and authenticity, and why leaders can’t hide behind a logo anymore. If you want better donor retention, stronger community support, and messaging that earns trust, you’ll leave with a practical checklist of what to communicate and how.
Subscribe for more industry insights, share this with someone leading comms or fundraising, and leave a review if it helped. What’s one change you could make this month to show impact more clearly?
Support the show
To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel
Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.