The THOMcast

How Chef Basket built an e-shop in 30 days from idea to the first order #Ecommerce — THOMcast E05


Listen Later

Chef Basket is one the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the horeca shutdown on food suppliers and decided to bring professional grade produce to consumers. From the initial idea to the first order, only thirty days went by.


🌶 TODAY’S MENU

  • How did Chef basket build its consumer base?
  • The success formula explained
  • A valuable retention strategy in e-commerce
  • 🧩 RESOURCES 👉

    All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-ecommerce-chef-basket


    🚀 TIMESTAMPS

    (00:31) Introduction of Jean-Marc and Eva

    (01:10) Introduction of Stephanie and the E-commerce Barometer
    (03:00) Introduction of Pierre + Chef Basket
    (07:00) The success formula explained
    (07:45) Did a lot of e-commerce shops start during the pandemic?
    (08:50) Do online consumers have different expectations than they have in a mortar and brick store?
    (10:13) How did Chef Basket build its consumer base?
    (11:14) Some notes on the retention strategy
    (12:32) How does the average basket value evolves from a customer?
    (13:40) What are the next steps for Chef Basket?
    (14:33) What might be hurdles in the road to future growth?
    (15:36) Chef Basket Promocode
    (16:00) When did you go over and beyond for a customer?
    (16:54) How do you stay up to date about e-commerce?
    (17:28) What e-commerce companies inspire you?
    (18:08) What is your best online experience as a consumer?
    (19:20) Wrap-up

    🙋‍♀️ CONTACT US

    Instagram

    Linkedin

    Business inquiries 

    Podcast inquiries

     

    * * *

    Want to support us? Give us a review on Apple Podcast!

    This episode is brought to you by The House of Marketing. Special thank to Pierre Degreef and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

    ...more
    View all episodesView all episodes
    Download on the App Store

    The THOMcastBy The House of Marketing


    More shows like The THOMcast

    View all
    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    6,891 Listeners