In This Episode:

What if your next big marketing breakthrough didn't come from ads — but from your voice?

In this episode, Adi Klevit talks with podcast publicist Christina Lenkowski about how entrepreneurs can use podcasts to expand their reach, credibility, and client base. Christina shares the difference between hosting your own show and guesting on others, emphasizing that each has its place — but that guesting is often the fastest route to visibility.

Adi and Christina dive into the systems behind successful podcasting: how preparation builds trust, why consistency drives results, and how repurposing interviews can multiply your content output. They also explore the etiquette of guesting, from researching the host to promoting the episode afterward. For business owners seeking a repeatable, relationship-based marketing system, this episode reveals how podcasting can become one of your most valuable tools.